{"id":14398,"date":"2026-01-19T16:04:06","date_gmt":"2026-01-19T16:04:06","guid":{"rendered":"https:\/\/pws.software\/ATUdemo1\/?page_id=14398"},"modified":"2026-01-19T19:59:19","modified_gmt":"2026-01-19T19:59:19","slug":"department-of-marketing","status":"publish","type":"page","link":"https:\/\/pws.software\/ATUdemo1\/department-of-marketing\/","title":{"rendered":"Department of Marketing"},"content":{"rendered":"<body>\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"14398\" class=\"elementor elementor-14398\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8933eda e-flex e-con-boxed e-con e-parent\" data-id=\"8933eda\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3551e17 elementor-widget elementor-widget-ekit-nav-menu\" data-id=\"3551e17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ekit-nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<nav class=\"ekit-wid-con ekit_menu_responsive_tablet\" aria-label=\"Academics\" data-hamburger-icon=\"\" data-hamburger-icon-type=\"icon\" data-responsive-breakpoint=\"1024\" data-close-on-anchor=\"no\">\n\t\t\t            <button class=\"elementskit-menu-hamburger elementskit-menu-toggler\" type=\"button\" aria-expanded=\"false\" aria-controls=\"ekit-megamenu-academics\" aria-label=\"Menu\">\n                                    <span class=\"elementskit-menu-hamburger-icon\"><\/span><span class=\"elementskit-menu-hamburger-icon\"><\/span><span class=\"elementskit-menu-hamburger-icon\"><\/span>\n                            <\/button>\n            <div id=\"ekit-megamenu-academics\" class=\"elementskit-menu-container elementskit-menu-offcanvas-elements elementskit-navbar-nav-default ekit-nav-menu-one-page-no ekit-nav-dropdown-hover\"><ul id=\"menu-academics\" class=\"elementskit-navbar-nav elementskit-menu-po-left submenu-click-on-icon\"><li id=\"menu-item-13068\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-13068 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/pws.software\/ATUdemo1\/academics-overview\/\" class=\"ekit-menu-nav-link\">Academics Overview<\/a><\/li>\n<li id=\"menu-item-13069\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-13069 nav-item elementskit-dropdown-has relative_position elementskit-dropdown-menu-default_width elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"#\" class=\"ekit-menu-nav-link ekit-menu-dropdown-toggle\" aria-haspopup=\"true\" aria-expanded=\"false\" aria-controls=\"ekit-submenu-13069\">Faculties<i aria-hidden=\"true\" class=\"icon icon-down-arrow1 elementskit-submenu-indicator\"><\/i><\/a>\n<ul class=\"elementskit-dropdown elementskit-submenu-panel\" id=\"ekit-submenu-13069\">\n\t<li id=\"menu-item-13785\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-13785 nav-item elementskit-dropdown-has relative_position elementskit-dropdown-menu-default_width elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/pws.software\/ATUdemo1\/faculty-of-engineering\/\" class=\" dropdown-item\" aria-haspopup=\"true\" aria-expanded=\"false\" aria-controls=\"ekit-submenu-13785\">Faculty of Engineering<i aria-hidden=\"true\" class=\"icon icon-down-arrow1 elementskit-submenu-indicator\"><\/i><\/a>\n\t<ul class=\"elementskit-dropdown elementskit-submenu-panel\" id=\"ekit-submenu-13785\">\n\t\t<li id=\"menu-item-13789\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-13789 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/pws.software\/ATUdemo1\/department-of-mechanical-engineering\/\" class=\" dropdown-item\">Department of Mechanical Engineering<\/a>\t\t<\/li><li id=\"menu-item-13788\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-13788 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/pws.software\/ATUdemo1\/department-of-electrical-electronic-engineering\/\" class=\" dropdown-item\">Department of Electrical\/Electronic Engineering<\/a>\t\t<\/li><li id=\"menu-item-13787\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-13787 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/pws.software\/ATUdemo1\/department-of-civil-engineering\/\" class=\" dropdown-item\">Department of Civil Engineering<\/a>\t<\/li><\/ul>\n\t<\/li><li id=\"menu-item-13784\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-13784 nav-item elementskit-dropdown-has relative_position elementskit-dropdown-menu-default_width elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/pws.software\/ATUdemo1\/faculty-of-built-environment\/\" class=\" dropdown-item\" aria-haspopup=\"true\" aria-expanded=\"false\" aria-controls=\"ekit-submenu-13784\">Faculty of Built Environment<i aria-hidden=\"true\" class=\"icon icon-down-arrow1 elementskit-submenu-indicator\"><\/i><\/a>\n\t<ul class=\"elementskit-dropdown elementskit-submenu-panel\" id=\"ekit-submenu-13784\">\n\t\t<li id=\"menu-item-13791\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-13791 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/pws.software\/ATUdemo1\/department-of-interior-design-and-upholstery-technology\/\" class=\" dropdown-item\">Department of Interior Design and Upholstery Technology<\/a>\t\t<\/li><li id=\"menu-item-13790\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-13790 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/pws.software\/ATUdemo1\/department-of-building-technology\/\" class=\" dropdown-item\">Department of Building Technology<\/a>\t<\/li><\/ul>\n\t<\/li><li id=\"menu-item-14080\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-14080 nav-item elementskit-dropdown-has relative_position elementskit-dropdown-menu-default_width elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/pws.software\/ATUdemo1\/faculty-of-applied-sciences\/\" class=\" dropdown-item\" aria-haspopup=\"true\" aria-expanded=\"false\" aria-controls=\"ekit-submenu-14080\">Faculty of Applied Sciences<i aria-hidden=\"true\" class=\"icon icon-down-arrow1 elementskit-submenu-indicator\"><\/i><\/a>\n\t<ul class=\"elementskit-dropdown elementskit-submenu-panel\" id=\"ekit-submenu-14080\">\n\t\t<li id=\"menu-item-14081\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14081 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/pws.software\/ATUdemo1\/department-of-applied-mathematics-statistics\/\" class=\" dropdown-item\">Department of Applied Mathematics &amp; Statistics<\/a>\t\t<\/li><li id=\"menu-item-14082\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14082 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/pws.software\/ATUdemo1\/department-of-science-laboratory-technology\/\" class=\" dropdown-item\">Department Of Science Laboratory Technology<\/a>\t\t<\/li><li id=\"menu-item-14083\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14083 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/pws.software\/ATUdemo1\/department-of-computer-science\/\" class=\" dropdown-item\">Department Of Computer Science<\/a>\t\t<\/li><li id=\"menu-item-14084\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14084 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/pws.software\/ATUdemo1\/department-of-medical-laboratory-technology\/\" class=\" dropdown-item\">Department Of Medical Laboratory Technology<\/a>\t<\/li><\/ul>\n\t<\/li><li id=\"menu-item-14248\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-14248 nav-item elementskit-dropdown-has relative_position elementskit-dropdown-menu-default_width elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/pws.software\/ATUdemo1\/faculty-of-applied-arts\/\" class=\" dropdown-item\" aria-haspopup=\"true\" aria-expanded=\"false\" aria-controls=\"ekit-submenu-14248\">Faculty of Applied Arts<i aria-hidden=\"true\" class=\"icon icon-down-arrow1 elementskit-submenu-indicator\"><\/i><\/a>\n\t<ul class=\"elementskit-dropdown elementskit-submenu-panel\" id=\"ekit-submenu-14248\">\n\t\t<li id=\"menu-item-14249\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14249 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/pws.software\/ATUdemo1\/department-of-hotel-catering-institutional-management-hcim\/\" class=\" dropdown-item\">Department of Hotel Catering &amp; Institutional Management (HCIM)<\/a>\t\t<\/li><li id=\"menu-item-14250\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14250 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/pws.software\/ATUdemo1\/department-of-fashion-design-textile\/\" class=\" dropdown-item\">Department of Fashion Design &amp; Textile<\/a>\t\t<\/li><li id=\"menu-item-14251\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14251 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/pws.software\/ATUdemo1\/department-of-liberal-studies-and-communications-technology\/\" class=\" dropdown-item\">Department of Liberal Studies and Communications Technology<\/a>\t<\/li><\/ul>\n\t<\/li><li id=\"menu-item-14476\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-14476 nav-item elementskit-dropdown-has relative_position elementskit-dropdown-menu-default_width elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/pws.software\/ATUdemo1\/faculty-of-business\/\" class=\" dropdown-item\" aria-haspopup=\"true\" aria-expanded=\"false\" aria-controls=\"ekit-submenu-14476\">Faculty of Business<i aria-hidden=\"true\" class=\"icon icon-down-arrow1 elementskit-submenu-indicator\"><\/i><\/a>\n\t<ul class=\"elementskit-dropdown elementskit-submenu-panel\" id=\"ekit-submenu-14476\">\n\t\t<li id=\"menu-item-14475\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14475 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/pws.software\/ATUdemo1\/department-of-accountancy-and-finance\/\" class=\" dropdown-item\">Department of Accountancy and Finance<\/a>\t\t<\/li><li id=\"menu-item-14473\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14473 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/pws.software\/ATUdemo1\/department-of-procurement-and-supply-chain-management\/\" class=\" dropdown-item\">Department of Procurement and Supply Chain Management<\/a>\t\t<\/li><li id=\"menu-item-14474\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14474 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/pws.software\/ATUdemo1\/department-of-management-and-public-administration\/\" class=\" dropdown-item\">Department of Management and Public Administration<\/a>\t\t<\/li><li id=\"menu-item-14472\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14472 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/pws.software\/ATUdemo1\/department-of-marketing\/\" class=\" dropdown-item\">Department of Marketing<\/a>\t<\/li><\/ul>\n<\/li><\/ul>\n<\/li>\n<li id=\"menu-item-14570\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14570 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/pws.software\/ATUdemo1\/academic-services\/\" class=\"ekit-menu-nav-link\">Academic Services<\/a><\/li>\n<li id=\"menu-item-13070\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-13070 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"#\" class=\"ekit-menu-nav-link\">Academic Departments<\/a><\/li>\n<li id=\"menu-item-14572\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14572 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/pws.software\/ATUdemo1\/academic-calendar\/\" class=\"ekit-menu-nav-link\">Academic Calendar<\/a><\/li>\n<li id=\"menu-item-14820\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14820 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/pws.software\/ATUdemo1\/students-financial-services-office-sfso\/\" class=\"ekit-menu-nav-link\">SFSO<\/a><\/li>\n<li id=\"menu-item-14819\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14819 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/pws.software\/ATUdemo1\/deans-directors-and-hods\/\" class=\"ekit-menu-nav-link\">Deans, Directors &amp; HoD\u2019s<\/a><\/li>\n<li id=\"menu-item-14818\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-14818 nav-item elementskit-mobile-builder-content\" data-vertical-menu=\"750px\"><a href=\"https:\/\/pws.software\/ATUdemo1\/vc-deans-hods-award-list\/\" class=\"ekit-menu-nav-link\">Awards List<\/a><\/li>\n<\/ul><div class=\"elementskit-nav-identity-panel\"><button class=\"elementskit-menu-close elementskit-menu-toggler\" type=\"button\">X<\/button><\/div><\/div>\n\t\t\t<div class=\"elementskit-menu-overlay elementskit-menu-offcanvas-elements elementskit-menu-toggler ekit-nav-menu--overlay\"><\/div>        <\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ab344aa e-con-full e-flex e-con e-parent\" data-id=\"ab344aa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-0a4a6d2 e-flex e-con-boxed e-con e-child\" data-id=\"0a4a6d2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac51bfc elementor-widget__width-initial elementor-widget elementor-widget-tp-heading\" data-id=\"ac51bfc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tp-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\n\t\t\t<div class=\"tp-section tp-el-section align-box mb-40 \">\n\n\t\t\t\t\n\t\t\t\t<h2 class=\"tp-section-3-title tp-el-span-image  tp-el-acadia-title tp-hero-2-title tp-el-title\">Overview of the Department<\/h2>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b82af5 elementor-widget elementor-widget-text-editor\" data-id=\"8b82af5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The Marketing Department is home to a faculty with a wealth of experience and talents in a wide range of subjects in the business discipline. The department is an inventive unit whose fulcrum continually revolves around the creation of outstanding marketing personnel who are well-equipped with the ability to serve modern industry, both the manufacturing and service sectors.<\/p><p>In addition to top-notch tuition, our marketing programmes and coursework prepare students to become effective professional leaders in their chosen fields after completion.<\/p><p>The department runs MSc Marketing Strategy and Innovation, Bachelor of Technology (BTech), Higher National Diploma (HND), and Diploma programmes in marketing for both full-time and part-time sessions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a783c34 elementor-widget__width-initial elementor-widget elementor-widget-tp-heading\" data-id=\"a783c34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tp-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\n\t\t\t<div class=\"tp-section tp-el-section align-box mb-40 \">\n\n\t\t\t\t\n\t\t\t\t<h2 class=\"tp-section-3-title tp-el-span-image  tp-el-acadia-title tp-hero-2-title tp-el-title\">Programmes Offered by the Department<\/h2>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbecc10 elementor-widget elementor-widget-text-editor\" data-id=\"bbecc10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"147\" data-end=\"348\"><strong data-start=\"147\" data-end=\"197\">MSc Marketing Strategy And Innovation (1 Year)<\/strong><br data-start=\"197\" data-end=\"200\"><strong data-start=\"200\" data-end=\"243\">Bachelor Of Technology (Hons) (4 Years)<\/strong><br data-start=\"243\" data-end=\"246\"><strong data-start=\"246\" data-end=\"288\">Bachelor Of Technology (2-Year Top-Up)<\/strong><br data-start=\"288\" data-end=\"291\"><strong data-start=\"291\" data-end=\"324\">Higher National Diploma (HND)<\/strong><br data-start=\"324\" data-end=\"327\"><strong data-start=\"327\" data-end=\"348\">Diploma (2 Years)<\/strong><\/p><h3 data-start=\"350\" data-end=\"400\"><strong data-start=\"350\" data-end=\"400\">MSc Marketing Strategy And Innovation (1 Year)<\/strong><\/h3><p data-start=\"402\" data-end=\"773\">ATU adopts an academic philosophy that guides the development of curricula to meet the manpower needs of industry. The goal of the Academic Philosophy is \u201cto produce independent and innovative thinkers who have comprehensive competencies in ICT, entrepreneurship, and leadership, in addition to relevant technical and vocational skills for employability or job creation.\u201d<\/p><p data-start=\"775\" data-end=\"1396\">This comprehensive MSc in Marketing Strategy and Innovation programme is underpinned by a competency-based training philosophy aimed at adopting a multidisciplinary approach in training and preparing students for a broad range of careers in business and marketing in this digital age. Through collaboration and strong practical inputs from industry experts in the relevant sectors, this programme is designed to help address the prevailing industry-academic discrepancy by meeting the training needs of industry. This programme will enable graduates to progress to senior roles in a range of global business environments.<\/p><p data-start=\"1398\" data-end=\"1987\">This MSc in Marketing Strategy and Innovation programme provides career opportunities in the finance, hospitality, tourism, local governance, and telecommunications sectors. With the growth in Ghana\u2019s services sector, products of this programme will find space in these sectors, not to mention their high potential and preparedness to identify opportunities for self-employment in all sectors of the economy. The MSc in Marketing Strategy and Innovation programme combines analytical skills with human knowledge and innovative skills that are greatly in demand across global organisations.<\/p><h4 data-start=\"1989\" data-end=\"2003\"><strong data-start=\"1989\" data-end=\"2003\">Objectives<\/strong><\/h4><p data-start=\"2005\" data-end=\"2061\">The programme seeks to address the following objectives:<\/p><p data-start=\"2063\" data-end=\"2185\">To develop graduates with a comprehensive understanding of digital marketing strategies and innovation in organisations.<\/p><p data-start=\"2187\" data-end=\"2355\">To train students to gain a deep understanding of innovative and advanced marketing strategies and principles to effectively analyse and develop marketing strategies.<\/p><p data-start=\"2357\" data-end=\"2535\">To train and enhance the analytical skills of students by developing proficiency in data analysis and marketing metrics to ensure effectiveness and data-driven decision-making.<\/p><p data-start=\"2537\" data-end=\"2743\">To foster an innovative culture in students by cultivating the ability to identify and leverage emerging market trends and technologies that foster creativity in developing innovative marketing solutions.<\/p><p data-start=\"2745\" data-end=\"2975\">To provide practical application of marketing principles by engaging in hands-on projects and case studies that apply theoretical knowledge to real-world marketing challenges, ensuring practical experience in strategy formulation.<\/p><h4 data-start=\"2977\" data-end=\"2990\"><strong data-start=\"2977\" data-end=\"2990\">Prospects<\/strong><\/h4><p data-start=\"2992\" data-end=\"3323\">Students pursuing a specialization in Marketing Strategy and Innovation can look forward to a wide range of career opportunities across industries. The focus on strategic thinking, digital transformation, consumer behaviour, and innovation equips graduates with skills that are in high demand. Some promising job prospects include:<\/p><p data-start=\"3325\" data-end=\"3577\">Marketing \/ Brand Strategist<br data-start=\"3353\" data-end=\"3356\">Product Marketing Manager<br data-start=\"3381\" data-end=\"3384\">Innovation Manager \/ Business Innovation Consultant<br data-start=\"3435\" data-end=\"3438\">Digital Marketing Manager<br data-start=\"3463\" data-end=\"3466\">Market Research Analyst \/ Consumer Insights Manager<br data-start=\"3517\" data-end=\"3520\">Marketing Consultant<br data-start=\"3540\" data-end=\"3543\">Customer Experience (CX) Manager<\/p><h4 data-start=\"3579\" data-end=\"3651\"><strong data-start=\"3579\" data-end=\"3651\">Entry Requirement For MSc Marketing Strategy And Innovation (1 Year)<\/strong><\/h4><p data-start=\"3653\" data-end=\"3808\">Undergraduates with qualifications in all academic disciplines. Undergraduates with a Pass or above will be admitted. Work experience is not a requirement.<\/p><h3 data-start=\"3810\" data-end=\"3862\">\u00a0<\/h3><h3 data-start=\"3810\" data-end=\"3862\"><strong data-start=\"3810\" data-end=\"3862\">4-Year Bachelor Of Technology (Hon) In Marketing<\/strong><\/h3><p data-start=\"3864\" data-end=\"4394\">This four-year comprehensive B-Tech (Hons) in Marketing programme is underpinned by a competency-based training philosophy aimed at adopting a multi-disciplinary approach in training and preparing students for a broad range of careers in business and marketing in this digital age. It is an apt response to emerging digital trends and the accompanying business opportunities that avail themselves only to those with the ability to strike a judicious balance between technology and entrepreneurship in providing business solutions.<\/p><p data-start=\"4396\" data-end=\"5121\">At the heart of the programme are organizational marketing technologies with a curriculum designed to provide students with demonstrable ability to utilise new media systems for data mining, market segmentation, and the use of customer data to create plausible digital solutions. This B-Tech in Marketing programme provides career opportunities in emerging ICT-enabled employment in financial, hospitality, tourism, local governance and telecommunications sectors. With Ghana\u2019s services sector growth largely driven by technological advancements, products of this programme will find space in these sectors, not to mention their high potential and preparedness to identify opportunities for self-employment in the ICT sector.<\/p><h4 data-start=\"5123\" data-end=\"5137\"><strong data-start=\"5123\" data-end=\"5137\">Objectives<\/strong><\/h4><p data-start=\"5139\" data-end=\"5239\">The programme seeks to produce industry-ready global marketers and satisfy the following objectives:<\/p><p data-start=\"5241\" data-end=\"5451\">To equip students with the requisite analytical, critical reasoning, and problem-solving skills to evaluate and take advantage of market opportunities for organizations in today\u2019s volatile business environment.<\/p><p data-start=\"5453\" data-end=\"5618\">To equip students with innovative, creative and entrepreneurial skills required to function efficiently at supervisory and middle-management levels in organisations.<\/p><p data-start=\"5620\" data-end=\"5740\">To train students with the requisite competencies in utilising technology to spearhead marketing drive in organisations.<\/p><p data-start=\"5742\" data-end=\"5915\">To train and equip students with key skills and competencies needed in conducting applied and market-based research to address contemporary business and societal challenges.<\/p><p data-start=\"5917\" data-end=\"6047\">To equip graduates with the right entrepreneurial attitudes to start their own marketing-oriented and technology-based businesses.<\/p><p data-start=\"6049\" data-end=\"6153\">To lay a good foundation for students to pursue higher academic studies in Marketing and related fields.<\/p><h4 data-start=\"6155\" data-end=\"6168\"><strong data-start=\"6155\" data-end=\"6168\">Prospects<\/strong><\/h4><p data-start=\"6170\" data-end=\"6449\">Bachelor of Technology Marketing students have a strong foundation to enter a wide range of entry-level roles across industries. Students upon completion of the programme have many high-potential entry points that can lead to exciting career growth. Common job prospects include:<\/p><p data-start=\"6451\" data-end=\"6738\">Marketing Coordinator \/ Assistant<br data-start=\"6484\" data-end=\"6487\">Social Media Coordinator \/ Specialist<br data-start=\"6524\" data-end=\"6527\">Marketing Analyst \/ Junior Market Researcher<br data-start=\"6571\" data-end=\"6574\">Sales And Business Development Associate<br data-start=\"6614\" data-end=\"6617\">Content Creator \/ Copywriter<br data-start=\"6645\" data-end=\"6648\">Brand Ambassador \/ Field Marketing Representative<br data-start=\"6697\" data-end=\"6700\">Customer Success \/ Support Associate<\/p><h4 data-start=\"6740\" data-end=\"6762\"><strong data-start=\"6740\" data-end=\"6762\">Entry Requirements<\/strong><\/h4><p data-start=\"6764\" data-end=\"6797\"><strong data-start=\"6764\" data-end=\"6797\">A) WASSCE Certificate Holders<\/strong><\/p><p data-start=\"6799\" data-end=\"7112\">A pass in Core English and Core Mathematics, in addition to a pass in one of the following Core Subjects: Integrated Science or Social Studies \/ Life Skills. Applicants must also have passes in three relevant elective subjects. The aggregate score for the core and elective subjects must not exceed 36 (A1 to C6).<\/p><p data-start=\"7114\" data-end=\"7146\"><strong data-start=\"7114\" data-end=\"7146\">B) SSSCE Certificate Holders<\/strong><\/p><p data-start=\"7148\" data-end=\"7459\">A pass in Core English and Core Mathematics, in addition to a pass in one of the following Core Subjects: Integrated Science or Social Studies \/ Life Skills. Applicants must also have passes in three relevant elective subjects. The aggregate score for the core and elective subjects must not exceed 24 (A to D).<\/p><p data-start=\"7461\" data-end=\"7521\"><strong data-start=\"7461\" data-end=\"7521\">C) G.C.E Ordinary And Advanced Level Certificate Holders<\/strong><\/p><p data-start=\"7523\" data-end=\"7850\">Credit passes in at least five (5) subjects including English Language, Mathematics and a Science subject at the G.C.E \u2018O\u2019 Level or School Certificate Examination, and three (3) passes at the G.C.E Advanced Level. Two \u2018A\u2019 Level passes at grade \u2018C\u2019 or better will also be accepted. A pass in General Paper must also be obtained.<\/p><p data-start=\"7852\" data-end=\"7883\"><strong data-start=\"7852\" data-end=\"7883\">D) GBCE Certificate Holders<\/strong><\/p><p data-start=\"7885\" data-end=\"8037\">Credit passes (A\u2013D) in six (6) subjects comprising three core subjects including English Language and Mathematics plus three relevant elective subjects.<\/p><p data-start=\"8039\" data-end=\"8102\"><strong data-start=\"8039\" data-end=\"8102\">E) Advanced Business Certificate Examination (ABCE) Holders<\/strong><\/p><p data-start=\"8104\" data-end=\"8380\">Applicants must have a full Diploma certificate in ABCE, in addition to credit passes in five (5) subjects including English Language, Mathematics, Integrated Science or Social Studies in the GBCE, SSSCE or WASSCE. ABCE candidates may be considered for admission at Level 200.<\/p><p data-start=\"8382\" data-end=\"8420\"><strong data-start=\"8382\" data-end=\"8420\">F) Higher National Diploma Holders<\/strong><\/p><p data-start=\"8422\" data-end=\"8637\">Applicants holding HND in any Business field with Second Class Lower and above will be admitted to Level 300. Other HND holders in non-business fields with Second Class Lower and above will be admitted to Level 200.<\/p><p data-start=\"8639\" data-end=\"8674\"><strong data-start=\"8639\" data-end=\"8674\">Holders Of Diploma In Marketing<\/strong><\/p><p data-start=\"8676\" data-end=\"8929\">Applicants with a Diploma in Marketing or Diploma in Business Administration with Second Class Upper and above will be admitted into Level 300. Applicants with other relevant Diploma qualifications with a minimum of Credit will be admitted to Level 200.<\/p><p data-start=\"8931\" data-end=\"8973\"><strong data-start=\"8931\" data-end=\"8973\">H) Mature Students (25 Years Or Above)<\/strong><\/p><p data-start=\"8975\" data-end=\"9075\">Applicants must pass ATU\u2019s Mature Students\u2019 Entrance Examinations and will be admitted to Level 100.<\/p><p data-start=\"8975\" data-end=\"9075\">\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a2bb5c8 e-flex e-con-boxed e-con e-parent\" data-id=\"a2bb5c8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-91b62d0 elementor-widget__width-initial elementor-widget elementor-widget-tp-heading\" data-id=\"91b62d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tp-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\n\t\t\t<div class=\"tp-section tp-el-section align-box mb-40 \">\n\n\t\t\t\t\n\t\t\t\t<h2 class=\"tp-section-3-title tp-el-span-image  tp-el-acadia-title tp-hero-2-title tp-el-title\">Programme Structure <\/h2>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf87428 elementor-widget__width-initial elementor-widget elementor-widget-tp-heading\" data-id=\"bf87428\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tp-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\n\t\t\t<div class=\"tp-section tp-el-section align-box mb-40 \">\n\n\t\t\t\t\n\t\t\t\t<h2 class=\"tp-section-3-title tp-el-span-image  tp-el-acadia-title tp-hero-2-title tp-el-title\">Year 1 Semester I<\/h2>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0622bec elementor-widget__width-initial elementor-widget elementor-widget-elementskit-tablepress\" data-id=\"0622bec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-tablepress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elemenetskit-tablepress ekit-wid-con\" id=\"ekit_tablepress_0622bec\">\n<table id=\"tablepress-226\" class=\"tablepress tablepress-id-226\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">Course Code<\/th><th class=\"column-2\">Course Title\u00a0<\/th><th class=\"column-3\">Remark<\/th><th class=\"column-4\">T<\/th><th class=\"column-5\">P<\/th><th class=\"column-6\">C<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">ATU 101<\/td><td class=\"column-2\">Proficiency in Information and Communication Technology I<\/td><td class=\"column-3\">M<\/td><td class=\"column-4\">2<\/td><td class=\"column-5\">0<\/td><td class=\"column-6\">2<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">ATU 103<\/td><td class=\"column-2\">Communication skills I<\/td><td class=\"column-3\">M<\/td><td class=\"column-4\">2<\/td><td class=\"column-5\">0<\/td><td class=\"column-6\">2<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">ATU 105<\/td><td class=\"column-2\">Numeracy Skills I<\/td><td class=\"column-3\">M<\/td><td class=\"column-4\">2<\/td><td class=\"column-5\">0<\/td><td class=\"column-6\">2<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">ATU 107<\/td><td class=\"column-2\">Developments in African Cultural Context<\/td><td class=\"column-3\">M<\/td><td class=\"column-4\">2<\/td><td class=\"column-5\">0<\/td><td class=\"column-6\">2<\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\">BTM 101<\/td><td class=\"column-2\">Principles of Marketing<\/td><td class=\"column-3\">C<\/td><td class=\"column-4\">3<\/td><td class=\"column-5\">0<\/td><td class=\"column-6\">3<\/td>\n<\/tr>\n<tr class=\"row-7\">\n\t<td class=\"column-1\">BTM 103<\/td><td class=\"column-2\">Principles of Microeconomics<\/td><td class=\"column-3\">C<\/td><td class=\"column-4\">3<\/td><td class=\"column-5\">0<\/td><td class=\"column-6\">3<\/td>\n<\/tr>\n<tr class=\"row-8\">\n\t<td class=\"column-1\">BTM 105<\/td><td class=\"column-2\">Introduction to Management<\/td><td class=\"column-3\">C<\/td><td class=\"column-4\">3<\/td><td class=\"column-5\">0<\/td><td class=\"column-6\">3<\/td>\n<\/tr>\n<tr class=\"row-9\">\n\t<td class=\"column-1\"><\/td><td class=\"column-2\"><\/td><td class=\"column-3\"><\/td><td class=\"column-4\">17<\/td><td class=\"column-5\">0<\/td><td class=\"column-6\">17<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45078db elementor-widget__width-initial elementor-widget elementor-widget-tp-heading\" data-id=\"45078db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tp-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\n\t\t\t<div class=\"tp-section tp-el-section align-box mb-40 \">\n\n\t\t\t\t\n\t\t\t\t<h2 class=\"tp-section-3-title tp-el-span-image  tp-el-acadia-title tp-hero-2-title tp-el-title\">NOTE: (T = Theory)                           (P = Practical )                           (   C = Credit Hours)\n\n <\/h2>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d130a1f elementor-widget__width-initial elementor-widget elementor-widget-tp-heading\" data-id=\"d130a1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tp-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\n\t\t\t<div class=\"tp-section tp-el-section align-box mb-40 \">\n\n\t\t\t\t\n\t\t\t\t<h2 class=\"tp-section-3-title tp-el-span-image  tp-el-acadia-title tp-hero-2-title tp-el-title\">Year 1 Semester II<\/h2>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df44e3e elementor-widget__width-initial elementor-widget elementor-widget-elementskit-tablepress\" data-id=\"df44e3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-tablepress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elemenetskit-tablepress ekit-wid-con\" id=\"ekit_tablepress_df44e3e\">\n<table id=\"tablepress-225\" class=\"tablepress tablepress-id-225\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">Course Code<\/th><th class=\"column-2\">Course Title<\/th><th class=\"column-3\">Remarks<\/th><th class=\"column-4\">T<\/th><th class=\"column-5\">P<\/th><th class=\"column-6\">C<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">ATU 102<\/td><td class=\"column-2\">Proficiency in Information and Communication Technology II<\/td><td class=\"column-3\">M<\/td><td class=\"column-4\">2<\/td><td class=\"column-5\">0<\/td><td class=\"column-6\">2<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">ATU 104<\/td><td class=\"column-2\">Communication Skills II<\/td><td class=\"column-3\">M<\/td><td class=\"column-4\">2<\/td><td class=\"column-5\">0<\/td><td class=\"column-6\">2<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">ATU 106<\/td><td class=\"column-2\">Numeracy Skills II<\/td><td class=\"column-3\">M<\/td><td class=\"column-4\">2<\/td><td class=\"column-5\">0<\/td><td class=\"column-6\">2<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">ATU 108<\/td><td class=\"column-2\">Creative Thinking and Problem Solving<\/td><td class=\"column-3\">M<\/td><td class=\"column-4\">2<\/td><td class=\"column-5\">0<\/td><td class=\"column-6\">2<\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\">BTM 102<\/td><td class=\"column-2\">Introduction to Financial Accounting<\/td><td class=\"column-3\">C<\/td><td class=\"column-4\">3<\/td><td class=\"column-5\">0<\/td><td class=\"column-6\">3<\/td>\n<\/tr>\n<tr class=\"row-7\">\n\t<td class=\"column-1\">BTM 104<\/td><td class=\"column-2\">Principles of Macroeconomics<\/td><td class=\"column-3\">C<\/td><td class=\"column-4\">3<\/td><td class=\"column-5\">0<\/td><td class=\"column-6\">3<\/td>\n<\/tr>\n<tr class=\"row-8\">\n\t<td class=\"column-1\">BTM 106<\/td><td class=\"column-2\">Principles of E-commerce<\/td><td class=\"column-3\">C<\/td><td class=\"column-4\">3<\/td><td class=\"column-5\">0<\/td><td class=\"column-6\">3<\/td>\n<\/tr>\n<tr class=\"row-9\">\n\t<td class=\"column-1\"><\/td><td class=\"column-2\"><\/td><td class=\"column-3\"><\/td><td class=\"column-4\">17<\/td><td class=\"column-5\">0<\/td><td class=\"column-6\">17<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-633bf56 elementor-widget__width-initial elementor-widget elementor-widget-tp-heading\" data-id=\"633bf56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tp-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\n\t\t\t<div class=\"tp-section tp-el-section align-box mb-40 \">\n\n\t\t\t\t\n\t\t\t\t<h2 class=\"tp-section-3-title tp-el-span-image  tp-el-acadia-title tp-hero-2-title tp-el-title\">Year 2 Semester I<\/h2>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3669065 elementor-widget__width-initial elementor-widget elementor-widget-elementskit-tablepress\" data-id=\"3669065\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-tablepress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elemenetskit-tablepress ekit-wid-con\" id=\"ekit_tablepress_3669065\">\n<table id=\"tablepress-224\" class=\"tablepress tablepress-id-224\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">Course Code<\/th><th class=\"column-2\">Course Title<\/th><th class=\"column-3\">Remarks<\/th><th class=\"column-4\">T<\/th><th class=\"column-5\">P<\/th><th class=\"column-6\">C<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">ATU 201<\/td><td class=\"column-2\">Basic French Communication Skills<\/td><td class=\"column-3\">M<\/td><td class=\"column-4\">2<\/td><td class=\"column-5\">0<\/td><td class=\"column-6\">2<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">BTM 201<\/td><td class=\"column-2\">Business Law<\/td><td class=\"column-3\">C<\/td><td class=\"column-4\">2<\/td><td class=\"column-5\">0<\/td><td class=\"column-6\">2<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">BTM 203<\/td><td class=\"column-2\">Human Resource Management<\/td><td class=\"column-3\">C<\/td><td class=\"column-4\">3<\/td><td class=\"column-5\">0<\/td><td class=\"column-6\">3<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">BTM 205<\/td><td class=\"column-2\">Consumer Behaviour<\/td><td class=\"column-3\">C<\/td><td class=\"column-4\">3<\/td><td class=\"column-5\">0<\/td><td class=\"column-6\">3<\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\">BTM 207<\/td><td class=\"column-2\">Service Marketing<\/td><td class=\"column-3\">C<\/td><td class=\"column-4\">3<\/td><td class=\"column-5\">0<\/td><td class=\"column-6\">3<\/td>\n<\/tr>\n<tr class=\"row-7\">\n\t<td class=\"column-1\">BTM 209<\/td><td class=\"column-2\">Business Finance<\/td><td class=\"column-3\">C<\/td><td class=\"column-4\">3<\/td><td class=\"column-5\">0<\/td><td class=\"column-6\">3<\/td>\n<\/tr>\n<tr class=\"row-8\">\n\t<td class=\"column-1\">BTM 211<\/td><td class=\"column-2\">Selling and Sales Management<\/td><td class=\"column-3\">C<\/td><td class=\"column-4\">3<\/td><td class=\"column-5\">0<\/td><td class=\"column-6\">3<\/td>\n<\/tr>\n<tr class=\"row-9\">\n\t<td class=\"column-1\"><\/td><td class=\"column-2\"><\/td><td class=\"column-3\"><\/td><td class=\"column-4\">19<\/td><td class=\"column-5\">0<\/td><td class=\"column-6\">19<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7be9a76 elementor-widget__width-initial elementor-widget elementor-widget-tp-heading\" data-id=\"7be9a76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tp-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\n\t\t\t<div class=\"tp-section tp-el-section align-box mb-40 \">\n\n\t\t\t\t\n\t\t\t\t<h2 class=\"tp-section-3-title tp-el-span-image  tp-el-acadia-title tp-hero-2-title tp-el-title\">Year 2 Semester II<\/h2>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf99934 elementor-widget__width-initial elementor-widget elementor-widget-elementskit-tablepress\" data-id=\"cf99934\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-tablepress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elemenetskit-tablepress ekit-wid-con\" id=\"ekit_tablepress_cf99934\">\n<table id=\"tablepress-223\" class=\"tablepress tablepress-id-223\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">Course Code<\/th><th class=\"column-2\">Course Name<\/th><th class=\"column-3\">Remarks<\/th><th class=\"column-4\">T<\/th><th class=\"column-5\">P<\/th><th class=\"column-6\">C<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">ATU 202<\/td><td class=\"column-2\">Emerging Frontiers in Technology<\/td><td class=\"column-3\">M<\/td><td class=\"column-4\">2<\/td><td class=\"column-5\">0<\/td><td class=\"column-6\">2<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">PJR 202<\/td><td class=\"column-2\">Entrepreneurship Based Project Work<\/td><td class=\"column-3\">M<\/td><td class=\"column-4\">0<\/td><td class=\"column-5\">2<\/td><td class=\"column-6\">2<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">BTM 202<\/td><td class=\"column-2\">Entrepreneurship and New Venture Creation<\/td><td class=\"column-3\">C<\/td><td class=\"column-4\">3<\/td><td class=\"column-5\">0<\/td><td class=\"column-6\">3<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">BTM 204<\/td><td class=\"column-2\">Integrated Marketing Communications<\/td><td class=\"column-3\">C<\/td><td class=\"column-4\">3<\/td><td class=\"column-5\">0<\/td><td class=\"column-6\">3<\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\">BTM 206<\/td><td class=\"column-2\">Global Marketing<\/td><td class=\"column-3\">C<\/td><td class=\"column-4\">3<\/td><td class=\"column-5\">0<\/td><td class=\"column-6\">3<\/td>\n<\/tr>\n<tr class=\"row-7\">\n\t<td class=\"column-1\">BTM 208<\/td><td class=\"column-2\">Marketing Information System<\/td><td class=\"column-3\">C<\/td><td class=\"column-4\">3<\/td><td class=\"column-5\">0<\/td><td class=\"column-6\">3<\/td>\n<\/tr>\n<tr class=\"row-8\">\n\t<td class=\"column-1\">BTM 210<\/td><td class=\"column-2\">Introduction to Procurement and Supply Chain Management<\/td><td class=\"column-3\">C<\/td><td class=\"column-4\">3<\/td><td class=\"column-5\">0<\/td><td class=\"column-6\">3<\/td>\n<\/tr>\n<tr class=\"row-9\">\n\t<td class=\"column-1\"><\/td><td class=\"column-2\"><\/td><td class=\"column-3\"><\/td><td class=\"column-4\">19<\/td><td class=\"column-5\">0<\/td><td class=\"column-6\">19<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-867f072 elementor-widget__width-initial elementor-widget elementor-widget-tp-heading\" data-id=\"867f072\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tp-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\n\t\t\t<div class=\"tp-section tp-el-section align-box mb-40 \">\n\n\t\t\t\t\n\t\t\t\t<h2 class=\"tp-section-3-title tp-el-span-image  tp-el-acadia-title tp-hero-2-title tp-el-title\">Year 3 Semester I<\/h2>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-147b5ca elementor-widget__width-initial elementor-widget elementor-widget-elementskit-tablepress\" data-id=\"147b5ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-tablepress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elemenetskit-tablepress ekit-wid-con\" id=\"ekit_tablepress_147b5ca\">\n<table id=\"tablepress-222\" class=\"tablepress tablepress-id-222\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">Course Code<\/th><th class=\"column-2\">Course Title<\/th><th class=\"column-3\">Remarks<\/th><th class=\"column-4\">T<\/th><th class=\"column-5\">P<\/th><th class=\"column-6\">C<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">ATU 301<\/td><td class=\"column-2\">Governance, Ethics and Leadership<\/td><td class=\"column-3\">M<\/td><td class=\"column-4\">2<\/td><td class=\"column-5\">0<\/td><td class=\"column-6\">2<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">WBL 302<\/td><td class=\"column-2\">WORK-BASED LEARNING<\/td><td class=\"column-3\">M<\/td><td class=\"column-4\">0<\/td><td class=\"column-5\">2<\/td><td class=\"column-6\">2<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">BTM 301<\/td><td class=\"column-2\">Research Methodology<\/td><td class=\"column-3\">C<\/td><td class=\"column-4\">3<\/td><td class=\"column-5\">0<\/td><td class=\"column-6\">3<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">BTM 303<\/td><td class=\"column-2\">Social Media Marketing<\/td><td class=\"column-3\">C<\/td><td class=\"column-4\">2<\/td><td class=\"column-5\">1<\/td><td class=\"column-6\">3<\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\">BTM 305<\/td><td class=\"column-2\">Business Analytics<\/td><td class=\"column-3\">C<\/td><td class=\"column-4\">3<\/td><td class=\"column-5\">0<\/td><td class=\"column-6\">3<\/td>\n<\/tr>\n<tr class=\"row-7\">\n\t<td class=\"column-1\">BTM 307<\/td><td class=\"column-2\">Advertising<\/td><td class=\"column-3\">C<\/td><td class=\"column-4\">2<\/td><td class=\"column-5\">1<\/td><td class=\"column-6\">3<\/td>\n<\/tr>\n<tr class=\"row-8\">\n\t<td class=\"column-1\">BTM 309<\/td><td class=\"column-2\">Project Management in Marketing<\/td><td class=\"column-3\">C<\/td><td class=\"column-4\">3<\/td><td class=\"column-5\">0<\/td><td class=\"column-6\">3<\/td>\n<\/tr>\n<tr class=\"row-9\">\n\t<td class=\"column-1\"><\/td><td class=\"column-2\"><\/td><td class=\"column-3\"><\/td><td class=\"column-4\">19<\/td><td class=\"column-5\">0<\/td><td class=\"column-6\">19<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14a1730 elementor-widget__width-initial elementor-widget elementor-widget-tp-heading\" data-id=\"14a1730\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tp-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\n\t\t\t<div class=\"tp-section tp-el-section align-box mb-40 \">\n\n\t\t\t\t\n\t\t\t\t<h2 class=\"tp-section-3-title tp-el-span-image  tp-el-acadia-title tp-hero-2-title tp-el-title\">Year 3 Semester II<\/h2>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-582a3fa elementor-widget__width-initial elementor-widget elementor-widget-elementskit-tablepress\" data-id=\"582a3fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-tablepress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elemenetskit-tablepress ekit-wid-con\" id=\"ekit_tablepress_582a3fa\">\n<table id=\"tablepress-221\" class=\"tablepress tablepress-id-221\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">Course Code<\/th><th class=\"column-2\">Course Title<\/th><th class=\"column-3\">Remarks<\/th><th class=\"column-4\">T<\/th><th class=\"column-5\">P<\/th><th class=\"column-6\">C<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">BTM 302<\/td><td class=\"column-2\">Strategic Marketing Management<\/td><td class=\"column-3\">C<\/td><td class=\"column-4\">3<\/td><td class=\"column-5\">0<\/td><td class=\"column-6\">3<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">BTM 304<\/td><td class=\"column-2\">Marketing Research<\/td><td class=\"column-3\">C<\/td><td class=\"column-4\">3<\/td><td class=\"column-5\">0<\/td><td class=\"column-6\">3<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">BTM 306<\/td><td class=\"column-2\">Digital Marketing Strategy<\/td><td class=\"column-3\">C<\/td><td class=\"column-4\">3<\/td><td class=\"column-5\">0<\/td><td class=\"column-6\">3<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">BTM 308<\/td><td class=\"column-2\">SMEs Management<\/td><td class=\"column-3\">C<\/td><td class=\"column-4\">3<\/td><td class=\"column-5\">0<\/td><td class=\"column-6\">3<\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\">BTM 310<\/td><td class=\"column-2\">Operations Management<\/td><td class=\"column-3\">C<\/td><td class=\"column-4\">3<\/td><td class=\"column-5\">0<\/td><td class=\"column-6\">3<\/td>\n<\/tr>\n<tr class=\"row-7\">\n\t<td class=\"column-1\">BTM 312<\/td><td class=\"column-2\">Relationship Marketing<\/td><td class=\"column-3\">C<\/td><td class=\"column-4\">3<\/td><td class=\"column-5\">0<\/td><td class=\"column-6\">3<\/td>\n<\/tr>\n<tr class=\"row-8\">\n\t<td class=\"column-1\"><\/td><td class=\"column-2\"><\/td><td class=\"column-3\"><\/td><td class=\"column-4\">18<\/td><td class=\"column-5\">0<\/td><td class=\"column-6\">18<\/td>\n<\/tr>\n<tr class=\"row-9\">\n\t<td class=\"column-1\"><\/td><td class=\"column-2\">Select any One of the ELECTIVES<\/td><td class=\"column-3\"><\/td><td class=\"column-4\"><\/td><td class=\"column-5\"><\/td><td class=\"column-6\"><\/td>\n<\/tr>\n<tr class=\"row-10\">\n\t<td class=\"column-1\">BTM 314<\/td><td class=\"column-2\">Event Marketing and Management<\/td><td class=\"column-3\">E<\/td><td class=\"column-4\">3<\/td><td class=\"column-5\">0<\/td><td class=\"column-6\">3<\/td>\n<\/tr>\n<tr class=\"row-11\">\n\t<td class=\"column-1\">BTM 316<\/td><td class=\"column-2\">Political Marketing<\/td><td class=\"column-3\">E<\/td><td class=\"column-4\">3<\/td><td class=\"column-5\">0<\/td><td class=\"column-6\">3<\/td>\n<\/tr>\n<tr class=\"row-12\">\n\t<td class=\"column-1\"><\/td><td class=\"column-2\"><\/td><td class=\"column-3\"><\/td><td class=\"column-4\">21<\/td><td class=\"column-5\">0<\/td><td class=\"column-6\">21<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-196e271 elementor-widget__width-initial elementor-widget elementor-widget-tp-heading\" data-id=\"196e271\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tp-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\n\t\t\t<div class=\"tp-section tp-el-section align-box mb-40 \">\n\n\t\t\t\t\n\t\t\t\t<h2 class=\"tp-section-3-title tp-el-span-image  tp-el-acadia-title tp-hero-2-title tp-el-title\">Year 4 Semester I<\/h2>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-940c1f0 elementor-widget__width-initial elementor-widget elementor-widget-elementskit-tablepress\" data-id=\"940c1f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-tablepress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elemenetskit-tablepress ekit-wid-con\" id=\"ekit_tablepress_940c1f0\">\n<table id=\"tablepress-220\" class=\"tablepress tablepress-id-220\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">Course Code<\/th><th class=\"column-2\">Course Title<\/th><th class=\"column-3\">Remarks<\/th><th class=\"column-4\">T<\/th><th class=\"column-5\">P<\/th><th class=\"column-6\">C<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">ATU 401<\/td><td class=\"column-2\">Research Project Proposal<\/td><td class=\"column-3\">M<\/td><td class=\"column-4\">2<\/td><td class=\"column-5\">0<\/td><td class=\"column-6\">2<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">BTM 401<\/td><td class=\"column-2\">Social Marketing<\/td><td class=\"column-3\">C<\/td><td class=\"column-4\">3<\/td><td class=\"column-5\">0<\/td><td class=\"column-6\">3<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">BTM 403<\/td><td class=\"column-2\">Retail Marketing<\/td><td class=\"column-3\">C<\/td><td class=\"column-4\">3<\/td><td class=\"column-5\">0<\/td><td class=\"column-6\">3<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">BTM 405<\/td><td class=\"column-2\">Business Policy and Strategy<\/td><td class=\"column-3\">C<\/td><td class=\"column-4\">3<\/td><td class=\"column-5\">0<\/td><td class=\"column-6\">3<\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\">BTM 407<\/td><td class=\"column-2\">Innovation and New Product Development<\/td><td class=\"column-3\">C<\/td><td class=\"column-4\">3<\/td><td class=\"column-5\">0<\/td><td class=\"column-6\">3<\/td>\n<\/tr>\n<tr class=\"row-7\">\n\t<td class=\"column-1\">BTM 409<\/td><td class=\"column-2\">Brands Management<\/td><td class=\"column-3\">C<\/td><td class=\"column-4\">3<\/td><td class=\"column-5\">0<\/td><td class=\"column-6\">3<\/td>\n<\/tr>\n<tr class=\"row-8\">\n\t<td class=\"column-1\"><\/td><td class=\"column-2\"><\/td><td class=\"column-3\"><\/td><td class=\"column-4\">17<\/td><td class=\"column-5\">0<\/td><td class=\"column-6\">17<\/td>\n<\/tr>\n<tr class=\"row-9\">\n\t<td class=\"column-1\"><\/td><td class=\"column-2\">Select any One of the ELECTIVES<\/td><td class=\"column-3\"><\/td><td class=\"column-4\"><\/td><td class=\"column-5\"><\/td><td class=\"column-6\"><\/td>\n<\/tr>\n<tr class=\"row-10\">\n\t<td class=\"column-1\">BTM 411<\/td><td class=\"column-2\">Tourism Marketing<\/td><td class=\"column-3\">E<\/td><td class=\"column-4\">3<\/td><td class=\"column-5\">0<\/td><td class=\"column-6\">3<\/td>\n<\/tr>\n<tr class=\"row-11\">\n\t<td class=\"column-1\">BTM 413<\/td><td class=\"column-2\">Sport Marketing<\/td><td class=\"column-3\">E<\/td><td class=\"column-4\">3<\/td><td class=\"column-5\">0<\/td><td class=\"column-6\">3<\/td>\n<\/tr>\n<tr class=\"row-12\">\n\t<td class=\"column-1\"><\/td><td class=\"column-2\"><\/td><td class=\"column-3\"><\/td><td class=\"column-4\">20<\/td><td class=\"column-5\">0<\/td><td class=\"column-6\">20<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f151dde elementor-widget__width-initial elementor-widget elementor-widget-tp-heading\" data-id=\"f151dde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tp-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\n\t\t\t<div class=\"tp-section tp-el-section align-box mb-40 \">\n\n\t\t\t\t\n\t\t\t\t<h2 class=\"tp-section-3-title tp-el-span-image  tp-el-acadia-title tp-hero-2-title tp-el-title\">Year 4 Semester II<\/h2>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ba0e8b elementor-widget__width-initial elementor-widget elementor-widget-elementskit-tablepress\" data-id=\"4ba0e8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-tablepress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elemenetskit-tablepress ekit-wid-con\" id=\"ekit_tablepress_4ba0e8b\">\n<table id=\"tablepress-219\" class=\"tablepress tablepress-id-219\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">ourse Code<\/th><th class=\"column-2\">Course Title<\/th><th class=\"column-3\">Remarks<\/th><th class=\"column-4\">T<\/th><th class=\"column-5\">P<\/th><th class=\"column-6\">C<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">WBL 402<\/td><td class=\"column-2\">Work Place Learning<\/td><td class=\"column-3\">M<\/td><td class=\"column-4\">0<\/td><td class=\"column-5\">12<\/td><td class=\"column-6\">12<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">PRJ 402<\/td><td class=\"column-2\">PROJECT WORK<\/td><td class=\"column-3\">M<\/td><td class=\"column-4\">6<\/td><td class=\"column-5\">0<\/td><td class=\"column-6\">6<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\"><\/td><td class=\"column-2\"><\/td><td class=\"column-3\"><\/td><td class=\"column-4\">18<\/td><td class=\"column-5\">0<\/td><td class=\"column-6\">18<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e89f451 elementor-widget elementor-widget-text-editor\" data-id=\"e89f451\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h5><strong>Mode Of Delivery<\/strong><\/h5><p>Lectures (in person \/ online)<br>Presentations<br>Group assignments<br>Seminars<br>Project Work<\/p><h5><strong>Assessment<\/strong><\/h5><p>The aim of the coursework is to develop the students\u2019 ability to put their knowledge of theory into practice using the forms and concepts outlined in the syllabus. Assessment of students on a course shall be based on two components: continuous assessment and end-of-semester examination. The continuous assessment, comprising class attendance, quizzes, class work, homework, term papers, coursework and mid-semester examination, shall constitute 40%, and the end-of-semester examination shall constitute 60% of the total assessment of a course.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b07740b elementor-widget__width-initial elementor-widget elementor-widget-tp-heading\" data-id=\"b07740b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tp-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\n\t\t\t<div class=\"tp-section tp-el-section align-box mb-40 \">\n\n\t\t\t\t\n\t\t\t\t<h2 class=\"tp-section-3-title tp-el-span-image  tp-el-acadia-title tp-hero-2-title tp-el-title\">Industrial Attachment Assessment<\/h2>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b02ff8 elementor-widget__width-initial elementor-widget elementor-widget-elementskit-tablepress\" data-id=\"4b02ff8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-tablepress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elemenetskit-tablepress ekit-wid-con\" id=\"ekit_tablepress_4b02ff8\">\n<table id=\"tablepress-218\" class=\"tablepress tablepress-id-218\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">Assessment Criteria<\/th><th class=\"column-2\">Marks<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">Assessment based on information in Log book<\/td><td class=\"column-2\">40<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">Assessment by company attached to<\/td><td class=\"column-2\">20<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">Assessment by lecturer supervising attachment<\/td><td class=\"column-2\">20<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">Assessment based on Project Report submitted by student take out<\/td><td class=\"column-2\">20<\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\">TOTAL<\/td><td class=\"column-2\">100<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9471876 elementor-widget elementor-widget-text-editor\" data-id=\"9471876\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3 data-start=\"161\" data-end=\"216\"><strong data-start=\"161\" data-end=\"216\">2-Year Bachelor Of Technology In Marketing (Top-Up)<\/strong><\/h3><p data-start=\"218\" data-end=\"679\">The B-Tech in Marketing (Top-Up) programme is structured to meet the requirements of the industry and professional Marketing bodies both locally and abroad. The students will graduate with industry-standard qualifications which will open doors to business opportunities both in Ghana and overseas. The programme is designed to ensure that students will work on real businesses and develop practical skills and techniques they can apply in a range of industries.<\/p><p data-start=\"681\" data-end=\"1102\">The course structure of the programme consists of core courses, with the purpose of enhancing students\u2019 knowledge and skills in the interdisciplinary area of business and to provide adequate foundation for the course of study. During the course of study, the students will be required to undertake workplace learning for a minimum of 24 weeks and carry out project works as requirement for award of the bachelor\u2019s degree.<\/p><h4 data-start=\"1104\" data-end=\"1118\"><strong data-start=\"1104\" data-end=\"1118\">Objectives<\/strong><\/h4><p data-start=\"1120\" data-end=\"1340\">(i) To provide hands-on, practical and industry-based training to marketing professionals as well as professionals in related fields to have advanced knowledge, skills, and competencies in marketing and entrepreneurship.<\/p><p data-start=\"1342\" data-end=\"1557\">(ii) To equip students with the requisite analytical, critical reasoning, and problem-solving skills to evaluate and take advantage of market opportunities for organizations in today\u2019s volatile business environment.<\/p><p data-start=\"1559\" data-end=\"1706\">(iii) To equip students with innovative, creative and entrepreneurial skills to start their own marketing-oriented and technology-based businesses.<\/p><p data-start=\"1708\" data-end=\"1833\">(iv) To train students with the requisite competencies in utilising technology to spearhead marketing drive in organisations.<\/p><p data-start=\"1835\" data-end=\"2012\">(v) To train and equip students with key skills and competencies needed in conducting applied and market-based research to address contemporary business and societal challenges.<\/p><p data-start=\"2014\" data-end=\"2131\">(vi) To provide the students the opportunity to gain advanced knowledge and qualifications to pursue further studies.<\/p><h4 data-start=\"2133\" data-end=\"2146\"><strong data-start=\"2133\" data-end=\"2146\">Prospects<\/strong><\/h4><p data-start=\"2148\" data-end=\"2446\">Bachelor of Technology Marketing students have a strong foundation to enter a wide range of entry-level roles across industries. Students upon completion of the programme have many high-potential entry points that can lead to exciting career growth. Some common and promising job prospects include:<\/p><p data-start=\"2448\" data-end=\"2735\">Marketing Coordinator \/ Assistant<br data-start=\"2481\" data-end=\"2484\">Social Media Coordinator \/ Specialist<br data-start=\"2521\" data-end=\"2524\">Marketing Analyst \/ Junior Market Researcher<br data-start=\"2568\" data-end=\"2571\">Sales And Business Development Associate<br data-start=\"2611\" data-end=\"2614\">Content Creator \/ Copywriter<br data-start=\"2642\" data-end=\"2645\">Brand Ambassador \/ Field Marketing Representative<br data-start=\"2694\" data-end=\"2697\">Customer Success \/ Support Associate<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9bcb37 elementor-widget__width-initial elementor-widget elementor-widget-tp-heading\" data-id=\"e9bcb37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tp-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\n\t\t\t<div class=\"tp-section tp-el-section align-box mb-40 \">\n\n\t\t\t\t\n\t\t\t\t<h2 class=\"tp-section-3-title tp-el-span-image  tp-el-acadia-title tp-hero-2-title tp-el-title\">Programme Structure 2-Year BTech Top-Up<\/h2>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d915d3 elementor-widget__width-initial elementor-widget elementor-widget-tp-heading\" data-id=\"8d915d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tp-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\n\t\t\t<div class=\"tp-section tp-el-section align-box mb-40 \">\n\n\t\t\t\t\n\t\t\t\t<h2 class=\"tp-section-3-title tp-el-span-image  tp-el-acadia-title tp-hero-2-title tp-el-title\">Year 1 Semester I<\/h2>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6041482 elementor-widget__width-initial elementor-widget elementor-widget-elementskit-tablepress\" data-id=\"6041482\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-tablepress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elemenetskit-tablepress ekit-wid-con\" id=\"ekit_tablepress_6041482\">\n<table id=\"tablepress-217\" class=\"tablepress tablepress-id-217\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">Course Code<\/th><th class=\"column-2\">Course Title<\/th><th class=\"column-3\">T<\/th><th class=\"column-4\">P<\/th><th class=\"column-5\">C<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">BTM 301<\/td><td class=\"column-2\">Consumer Behaviour<\/td><td class=\"column-3\">3<\/td><td class=\"column-4\">0<\/td><td class=\"column-5\">3<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">BTM 303<\/td><td class=\"column-2\">Leadership<\/td><td class=\"column-3\">3<\/td><td class=\"column-4\">0<\/td><td class=\"column-5\">3<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">BTM 305<\/td><td class=\"column-2\">Innovation and New Product Development<\/td><td class=\"column-3\">2<\/td><td class=\"column-4\">3<\/td><td class=\"column-5\">3<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">BTM 307<\/td><td class=\"column-2\">Business and Professional Ethics<\/td><td class=\"column-3\">3<\/td><td class=\"column-4\">0<\/td><td class=\"column-5\">3<\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\">BTM 309<\/td><td class=\"column-2\">Logic and Critical Thinking<\/td><td class=\"column-3\">3<\/td><td class=\"column-4\">0<\/td><td class=\"column-5\">3<\/td>\n<\/tr>\n<tr class=\"row-7\">\n\t<td class=\"column-1\">BTM 311<\/td><td class=\"column-2\">Integrated Marketing Communication in Digital Age<\/td><td class=\"column-3\">2<\/td><td class=\"column-4\">3<\/td><td class=\"column-5\">3<\/td>\n<\/tr>\n<tr class=\"row-8\">\n\t<td class=\"column-1\">BTM 313<\/td><td class=\"column-2\">Service Marketing<\/td><td class=\"column-3\">3<\/td><td class=\"column-4\">0<\/td><td class=\"column-5\">3<\/td>\n<\/tr>\n<tr class=\"row-9\">\n\t<td class=\"column-1\">TOTAL<\/td><td class=\"column-2\"><\/td><td class=\"column-3\">19<\/td><td class=\"column-4\">6<\/td><td class=\"column-5\">21<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91b9faa elementor-widget__width-initial elementor-widget elementor-widget-tp-heading\" data-id=\"91b9faa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tp-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\n\t\t\t<div class=\"tp-section tp-el-section align-box mb-40 \">\n\n\t\t\t\t\n\t\t\t\t<h2 class=\"tp-section-3-title tp-el-span-image  tp-el-acadia-title tp-hero-2-title tp-el-title\">NOTE: (T = Theory)                           (P = Practical )                           (   C = Credit Hours)\n\n <\/h2>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0664c3e elementor-widget__width-initial elementor-widget elementor-widget-tp-heading\" data-id=\"0664c3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tp-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\n\t\t\t<div class=\"tp-section tp-el-section align-box mb-40 \">\n\n\t\t\t\t\n\t\t\t\t<h2 class=\"tp-section-3-title tp-el-span-image  tp-el-acadia-title tp-hero-2-title tp-el-title\">Year 1 Semester 2<\/h2>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed21359 elementor-widget__width-initial elementor-widget elementor-widget-elementskit-tablepress\" data-id=\"ed21359\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-tablepress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elemenetskit-tablepress ekit-wid-con\" id=\"ekit_tablepress_ed21359\">\n<table id=\"tablepress-216\" class=\"tablepress tablepress-id-216\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">ourse Code<\/th><th class=\"column-2\">Course Title<\/th><th class=\"column-3\">T<\/th><th class=\"column-4\">P<\/th><th class=\"column-5\">C<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">BTM 302<\/td><td class=\"column-2\">Marketing Research<\/td><td class=\"column-3\">2<\/td><td class=\"column-4\">3<\/td><td class=\"column-5\">3<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">BTM 304<\/td><td class=\"column-2\">Logistics and Operations Management<\/td><td class=\"column-3\">3<\/td><td class=\"column-4\">0<\/td><td class=\"column-5\">3<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">BTM 306<\/td><td class=\"column-2\">Organisational Behaviour<\/td><td class=\"column-3\">3<\/td><td class=\"column-4\">0<\/td><td class=\"column-5\">3<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">BTM 308<\/td><td class=\"column-2\">Digital Marketing<\/td><td class=\"column-3\">2<\/td><td class=\"column-4\">3<\/td><td class=\"column-5\">3<\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\">BTM 310<\/td><td class=\"column-2\">Entrepreneurship and New Venture Creation<\/td><td class=\"column-3\">3<\/td><td class=\"column-4\">0<\/td><td class=\"column-5\">3<\/td>\n<\/tr>\n<tr class=\"row-7\">\n\t<td class=\"column-1\">BTM 312<\/td><td class=\"column-2\">Retail Marketing<\/td><td class=\"column-3\">2<\/td><td class=\"column-4\">3<\/td><td class=\"column-5\">3<\/td>\n<\/tr>\n<tr class=\"row-8\">\n\t<td class=\"column-1\">BTM 314<\/td><td class=\"column-2\">Business Finance<\/td><td class=\"column-3\">3<\/td><td class=\"column-4\">0<\/td><td class=\"column-5\">3<\/td>\n<\/tr>\n<tr class=\"row-9\">\n\t<td class=\"column-1\">TOTAL<\/td><td class=\"column-2\"><\/td><td class=\"column-3\">18<\/td><td class=\"column-4\">9<\/td><td class=\"column-5\">21<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b78688 elementor-widget__width-initial elementor-widget elementor-widget-tp-heading\" data-id=\"6b78688\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tp-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\n\t\t\t<div class=\"tp-section tp-el-section align-box mb-40 \">\n\n\t\t\t\t\n\t\t\t\t<h2 class=\"tp-section-3-title tp-el-span-image  tp-el-acadia-title tp-hero-2-title tp-el-title\">Year 2 Semester 1<\/h2>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b49dca5 elementor-widget__width-initial elementor-widget elementor-widget-elementskit-tablepress\" data-id=\"b49dca5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-tablepress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elemenetskit-tablepress ekit-wid-con\" id=\"ekit_tablepress_b49dca5\">\n<table id=\"tablepress-215\" class=\"tablepress tablepress-id-215\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">Course Code<\/th><th class=\"column-2\">Course Title<\/th><th class=\"column-3\">T<\/th><th class=\"column-4\">P<\/th><th class=\"column-5\">C<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">BTM 435<\/td><td class=\"column-2\">Business Analytics<\/td><td class=\"column-3\">2<\/td><td class=\"column-4\">3<\/td><td class=\"column-5\">3<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">BTM 437<\/td><td class=\"column-2\">Strategic Marketing Management<\/td><td class=\"column-3\">3<\/td><td class=\"column-4\">0<\/td><td class=\"column-5\">3<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">BTM 439<\/td><td class=\"column-2\">Project Management for Marketing<\/td><td class=\"column-3\">2<\/td><td class=\"column-4\">3<\/td><td class=\"column-5\">3<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">BTM 441<\/td><td class=\"column-2\">Brands Management in the Digital Age<\/td><td class=\"column-3\">3<\/td><td class=\"column-4\">0<\/td><td class=\"column-5\">3<\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\">BTM 443<\/td><td class=\"column-2\">Research Methods<\/td><td class=\"column-3\">3<\/td><td class=\"column-4\">0<\/td><td class=\"column-5\">3<\/td>\n<\/tr>\n<tr class=\"row-7\">\n\t<td class=\"column-1\">BTM 445<\/td><td class=\"column-2\">Business Policy and Strategy<\/td><td class=\"column-3\">3<\/td><td class=\"column-4\">0<\/td><td class=\"column-5\">3<\/td>\n<\/tr>\n<tr class=\"row-8\">\n\t<td class=\"column-1\">BTM 447<\/td><td class=\"column-2\">SME Management<\/td><td class=\"column-3\">3<\/td><td class=\"column-4\">0<\/td><td class=\"column-5\">3<\/td>\n<\/tr>\n<tr class=\"row-9\">\n\t<td class=\"column-1\">TOTAL<\/td><td class=\"column-2\"><\/td><td class=\"column-3\">19<\/td><td class=\"column-4\">6<\/td><td class=\"column-5\">21<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfc88bf elementor-widget__width-initial elementor-widget elementor-widget-tp-heading\" data-id=\"cfc88bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tp-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\n\t\t\t<div class=\"tp-section tp-el-section align-box mb-40 \">\n\n\t\t\t\t\n\t\t\t\t<h2 class=\"tp-section-3-title tp-el-span-image  tp-el-acadia-title tp-hero-2-title tp-el-title\">Year 2 Semester 2<\/h2>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3b7370 elementor-widget__width-initial elementor-widget elementor-widget-elementskit-tablepress\" data-id=\"c3b7370\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-tablepress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elemenetskit-tablepress ekit-wid-con\" id=\"ekit_tablepress_c3b7370\">\n<table id=\"tablepress-214\" class=\"tablepress tablepress-id-214\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">Course Code<\/th><th class=\"column-2\">Course Title<\/th><th class=\"column-3\">T<\/th><th class=\"column-4\">P<\/th><th class=\"column-5\">C<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">BTM 434<\/td><td class=\"column-2\">Workplace Learning (Industrial Attachment)<\/td><td class=\"column-3\">0<\/td><td class=\"column-4\">36<\/td><td class=\"column-5\">12<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">BTM 436<\/td><td class=\"column-2\">Project Work<\/td><td class=\"column-3\">1<\/td><td class=\"column-4\">15<\/td><td class=\"column-5\">6<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">TOTAL<\/td><td class=\"column-2\"><\/td><td class=\"column-3\">1<\/td><td class=\"column-4\">51<\/td><td class=\"column-5\">18<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff2c5a9 elementor-widget elementor-widget-text-editor\" data-id=\"ff2c5a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h5 data-start=\"0\" data-end=\"20\"><strong data-start=\"0\" data-end=\"20\">Mode Of Delivery<\/strong><\/h5><p data-start=\"22\" data-end=\"106\">Lectures (in person)<br data-start=\"42\" data-end=\"45\">Presentations<br data-start=\"58\" data-end=\"61\">Group assignments<br data-start=\"78\" data-end=\"81\">Seminars<br data-start=\"89\" data-end=\"92\">Project Work<\/p><h5 data-start=\"108\" data-end=\"122\"><strong data-start=\"108\" data-end=\"122\">Assessment<\/strong><\/h5><p data-start=\"124\" data-end=\"668\" data-is-last-node=\"\" data-is-only-node=\"\">The aim of the coursework is to develop the students\u2019 ability to put their knowledge of theory into practice using the forms and concepts outlined in the syllabus. Assessment of students on a course shall be based on two components: continuous assessment and end-of-semester examination. The continuous assessment, comprising class attendance, quizzes, class work, homework, term papers, coursework and mid-semester examination, shall constitute 40%, and the end-of-semester examination shall constitute 60% of the total assessment of a course.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a685b8a elementor-widget__width-initial elementor-widget elementor-widget-tp-heading\" data-id=\"a685b8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tp-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\n\t\t\t<div class=\"tp-section tp-el-section align-box mb-40 \">\n\n\t\t\t\t\n\t\t\t\t<h2 class=\"tp-section-3-title tp-el-span-image  tp-el-acadia-title tp-hero-2-title tp-el-title\">Industrial Attachment Assessment<\/h2>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59fca09 elementor-widget__width-initial elementor-widget elementor-widget-elementskit-tablepress\" data-id=\"59fca09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-tablepress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elemenetskit-tablepress ekit-wid-con\" id=\"ekit_tablepress_59fca09\">\n<table id=\"tablepress-213\" class=\"tablepress tablepress-id-213\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">Assessment Criteria<\/th><th class=\"column-2\">Marks<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">Assessment based on information in Log book<\/td><td class=\"column-2\">40<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">Assessment by company attached to<\/td><td class=\"column-2\">20<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">Assessment by lecturer supervising attachment<\/td><td class=\"column-2\">20<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">Assessment based on Project Report submitted by student take out<\/td><td class=\"column-2\">20<\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\">TOTAL<\/td><td class=\"column-2\">100<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c89efb9 elementor-widget elementor-widget-text-editor\" data-id=\"c89efb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h5 data-start=\"0\" data-end=\"25\"><strong data-start=\"0\" data-end=\"25\">Mode Of Certification<\/strong><\/h5><p data-start=\"27\" data-end=\"146\">Upon successful completion, the student will be awarded a Bachelor of Technology Degree in Marketing \u2013 BTech Marketing.<\/p><p data-start=\"148\" data-end=\"215\" data-is-last-node=\"\" data-is-only-node=\"\">The certificate awarding institution is Accra Technical University.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2734d6 elementor-widget elementor-widget-text-editor\" data-id=\"e2734d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3 data-start=\"124\" data-end=\"173\"><strong data-start=\"124\" data-end=\"171\">3-Year Higher National Diploma In Marketing<\/strong><\/h3><p data-start=\"175\" data-end=\"603\">The purpose of introducing the Higher National Diploma (HND) in Ghana was to provide practical, career-focused tertiary education aimed at equipping students with hands-on skills and technical knowledge to meet the needs of industry and the job market. It serves as a bridge between academic education and vocational training, promoting employability, entrepreneurship, and workforce development in key sectors of the economy.<\/p><h4 data-start=\"605\" data-end=\"621\"><strong data-start=\"605\" data-end=\"619\">Objectives<\/strong><\/h4><ul data-start=\"623\" data-end=\"1145\"><li data-start=\"623\" data-end=\"808\"><p data-start=\"625\" data-end=\"808\">To train students who have graduated from the second cycle educational system and other preparatory programs with key marketing skill-sets to prepare them for industry and research.<\/p><\/li><li data-start=\"809\" data-end=\"925\"><p data-start=\"811\" data-end=\"925\">To sharpen the skills of personnel who are already working in industry but have no formal training in marketing.<\/p><\/li><li data-start=\"926\" data-end=\"1050\"><p data-start=\"928\" data-end=\"1050\">To collaborate with industry in the training process to ensure that students are equipped with relevant industry skills.<\/p><\/li><li data-start=\"1051\" data-end=\"1145\"><p data-start=\"1053\" data-end=\"1145\">To lay a good foundation for our graduates to pursue higher academic studies in marketing.<\/p><\/li><\/ul><h4 data-start=\"1147\" data-end=\"1162\"><strong data-start=\"1147\" data-end=\"1160\">Prospects<\/strong><\/h4><p data-start=\"1164\" data-end=\"1607\">Holders of a Higher National Diploma (HND) in Ghana, particularly in marketing or business-related fields, have a wide range of career prospects, especially with the country\u2019s growing digital economy, entrepreneurial landscape, and service sectors. While HND holders may face competition from degree holders in some corporate settings, there are still strong pathways available in both the private and public sectors. Some prospects include:<\/p><ul data-start=\"1609\" data-end=\"2987\"><li data-start=\"1609\" data-end=\"1782\"><p data-start=\"1611\" data-end=\"1782\"><strong data-start=\"1611\" data-end=\"1640\">Sales &amp; Marketing Officer<\/strong> \u2013 Promoting products\/services, managing customer accounts and conducting market outreach. (Industries: FMCG, telecom, banks, manufacturing)<\/p><\/li><li data-start=\"1783\" data-end=\"1942\"><p data-start=\"1785\" data-end=\"1942\"><strong data-start=\"1785\" data-end=\"1820\">Customer Service Representative<\/strong> \u2013 Handle client inquiries, complaints and support services. (Industries: Telecom, banks, insurance, retail, e-commerce)<\/p><\/li><li data-start=\"1943\" data-end=\"2099\"><p data-start=\"1945\" data-end=\"2099\"><strong data-start=\"1945\" data-end=\"1976\">Digital Marketing Assistant<\/strong> \u2013 Manage social media, assist with SEO, run online campaigns. (Industries: Startups, media, real estate, tech companies)<\/p><\/li><li data-start=\"2100\" data-end=\"2276\"><p data-start=\"2102\" data-end=\"2276\"><strong data-start=\"2102\" data-end=\"2148\">Administrative or Business Support Officer<\/strong> \u2013 Supporting marketing, HR, or finance departments with reporting, filing and coordination. (Government agencies, NGOs, SMEs)<\/p><\/li><li data-start=\"2277\" data-end=\"2456\"><p data-start=\"2279\" data-end=\"2456\"><strong data-start=\"2279\" data-end=\"2309\">Retail or Store Supervisor<\/strong> \u2013 Oversee store operations, sales staff, inventory and customer interactions. (Industries: Fashion, supermarkets, mobile and electronics retail)<\/p><\/li><li data-start=\"2457\" data-end=\"2701\"><p data-start=\"2459\" data-end=\"2701\"><strong data-start=\"2459\" data-end=\"2502\">Entrepreneurship \/ Small Business Owner<\/strong> \u2013 Start your own business in fashion, food, e-commerce, agribusiness or digital services. (Support Systems: NEIP, NBSSI, Mastercard Foundation\u2019s Young Africa Works, incubators like Ghana Tech Lab)<\/p><\/li><li data-start=\"2702\" data-end=\"2824\"><p data-start=\"2704\" data-end=\"2824\"><strong data-start=\"2704\" data-end=\"2735\">Public Sector Opportunities<\/strong> \u2013 Ghana Revenue Authority, Ministries, Ghana Education Service, State Enterprises etc.<\/p><\/li><li data-start=\"2825\" data-end=\"2987\"><p data-start=\"2827\" data-end=\"2987\"><strong data-start=\"2827\" data-end=\"2863\">Media, PR &amp; Communications Roles<\/strong> \u2013 Content creation, community engagement, event marketing. (Industries: Radio, TV, corporate communications, PR agencies)<\/p><\/li><\/ul><h4 data-start=\"2989\" data-end=\"3013\"><strong data-start=\"2989\" data-end=\"3011\">Entry Requirements<\/strong><\/h4><p data-start=\"3015\" data-end=\"3086\"><strong data-start=\"3015\" data-end=\"3084\">SSSCE \/ GBCE \/ WASSCE Applicants For Business And Arts Programmes<\/strong><\/p><ul data-start=\"3088\" data-end=\"3520\"><li data-start=\"3088\" data-end=\"3305\"><p data-start=\"3090\" data-end=\"3305\">SSSCE \/ GBCE applicants must have passes (A\u2013D) in six (6) subjects including English Language, Core Mathematics and Integrated Science \/ Social Studies; at least three (3) of the subjects must be Credit or better.<\/p><\/li><li data-start=\"3306\" data-end=\"3520\"><p data-start=\"3308\" data-end=\"3520\">WASSCE applicants must have six (6) passes (A1\u2013D7) in all subjects including English Language, Core Mathematics, and Integrated Science \/ Social Studies; at least three (3) of the subjects must be C6 or better.<\/p><\/li><\/ul><p data-start=\"3522\" data-end=\"3545\"><strong data-start=\"3522\" data-end=\"3543\">Non\u2013SSS Graduates<\/strong><\/p><ul data-start=\"3547\" data-end=\"4011\"><li data-start=\"3547\" data-end=\"3624\"><p data-start=\"3549\" data-end=\"3624\">Five (5) GCE \u2018O\u2019 Level credits including English Language and Mathematics<\/p><\/li><li data-start=\"3625\" data-end=\"3760\"><p data-start=\"3627\" data-end=\"3760\">RSA II \/ Ghana Commercial Examination Stage II with good passes in five (5) subjects including English Language and Arithmetic, AND<\/p><\/li><li data-start=\"3761\" data-end=\"3863\"><p data-start=\"3763\" data-end=\"3863\">Three (3) good passes at GCE \u2018A\u2019 Level in relevant subject areas plus a pass in General Paper<br data-start=\"3856\" data-end=\"3859\">OR<\/p><\/li><li data-start=\"3864\" data-end=\"3939\"><p data-start=\"3866\" data-end=\"3939\">Diploma in Business Studies (DBS) with at least three (3) Credit passes<\/p><\/li><li data-start=\"3940\" data-end=\"4011\"><p data-start=\"3942\" data-end=\"4011\">Stenographer Secretary for HND Secretaryship and Management Studies<\/p><\/li><\/ul><p data-start=\"4013\" data-end=\"4028\"><strong data-start=\"4013\" data-end=\"4026\">Graduates<\/strong><\/p><ul data-start=\"4030\" data-end=\"4160\"><li data-start=\"4030\" data-end=\"4114\"><p data-start=\"4032\" data-end=\"4114\">Pass in 3 Core Subjects (English Language, Mathematics, and any Science subject)<\/p><\/li><li data-start=\"4115\" data-end=\"4160\"><p data-start=\"4117\" data-end=\"4160\">Good passes in relevant elective subjects<\/p><\/li><\/ul><p data-start=\"4162\" data-end=\"4185\"><strong data-start=\"4162\" data-end=\"4183\">Mature Applicants<\/strong><\/p><ul data-start=\"4187\" data-end=\"4666\"><li data-start=\"4187\" data-end=\"4212\"><p data-start=\"4189\" data-end=\"4212\">At least 26 years old<\/p><\/li><li data-start=\"4213\" data-end=\"4421\"><p data-start=\"4215\" data-end=\"4421\">Five (5) GCE \u2018O\u2019 Level credits including English Language and Mathematics OR Ghana Commercial Examination Stage II (RSA II) with good passes in five (5) subjects including English Language and Mathematics<\/p><\/li><li data-start=\"4422\" data-end=\"4496\"><p data-start=\"4424\" data-end=\"4496\">Must have the requisite working experience of at least three (3) years<\/p><\/li><li data-start=\"4497\" data-end=\"4574\"><p data-start=\"4499\" data-end=\"4574\">Should pass a prescribed written examination with or without an interview<\/p><\/li><li data-start=\"4575\" data-end=\"4666\"><p data-start=\"4577\" data-end=\"4666\">Photocopy of birth certificate and evidence of industrial experience should be attached<\/p><\/li><\/ul><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa5483a elementor-widget__width-initial elementor-widget elementor-widget-tp-heading\" data-id=\"fa5483a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tp-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\n\t\t\t<div class=\"tp-section tp-el-section align-box mb-40 \">\n\n\t\t\t\t\n\t\t\t\t<h2 class=\"tp-section-3-title tp-el-span-image  tp-el-acadia-title tp-hero-2-title tp-el-title\">Programme Structure - Higher National Diploma (HND)<\/h2>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d53afd6 elementor-widget__width-initial elementor-widget elementor-widget-tp-heading\" data-id=\"d53afd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tp-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\n\t\t\t<div class=\"tp-section tp-el-section align-box mb-40 \">\n\n\t\t\t\t\n\t\t\t\t<h2 class=\"tp-section-3-title tp-el-span-image  tp-el-acadia-title tp-hero-2-title tp-el-title\">Year 1 Semester 1<\/h2>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ebe95e elementor-widget__width-initial elementor-widget elementor-widget-elementskit-tablepress\" data-id=\"5ebe95e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-tablepress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elemenetskit-tablepress ekit-wid-con\" id=\"ekit_tablepress_5ebe95e\">\n<table id=\"tablepress-212\" class=\"tablepress tablepress-id-212\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">COURSE TITLE<\/th><th class=\"column-2\">CODE<\/th><th class=\"column-3\">HRS<\/th><th class=\"column-4\">CR<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">Fundamentals of Marketing I<\/td><td class=\"column-2\">MKT 101<\/td><td class=\"column-3\">3<\/td><td class=\"column-4\">3<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">Customer Communication I<\/td><td class=\"column-2\">MKT 103<\/td><td class=\"column-3\">3<\/td><td class=\"column-4\">3<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">Economics I<\/td><td class=\"column-2\">MKT 107<\/td><td class=\"column-3\">3<\/td><td class=\"column-4\">3<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">Quantitative Studies I<\/td><td class=\"column-2\">MAS 153<\/td><td class=\"column-3\">2<\/td><td class=\"column-4\">2<\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\">Marketing Environment I<\/td><td class=\"column-2\">MKT 105<\/td><td class=\"column-3\">3<\/td><td class=\"column-4\">3<\/td>\n<\/tr>\n<tr class=\"row-7\">\n\t<td class=\"column-1\">African Studies I<\/td><td class=\"column-2\">AFS 111<\/td><td class=\"column-3\">2<\/td><td class=\"column-4\">2<\/td>\n<\/tr>\n<tr class=\"row-8\">\n\t<td class=\"column-1\">Computer Literacy I<\/td><td class=\"column-2\">CLT 101<\/td><td class=\"column-3\">2<\/td><td class=\"column-4\">2<\/td>\n<\/tr>\n<tr class=\"row-9\">\n\t<td class=\"column-1\"><\/td><td class=\"column-2\"><\/td><td class=\"column-3\"><\/td><td class=\"column-4\"><\/td>\n<\/tr>\n<tr class=\"row-10\">\n\t<td class=\"column-1\">Communication Skills I<\/td><td class=\"column-2\">COS 101<\/td><td class=\"column-3\">2<\/td><td class=\"column-4\">2<\/td>\n<\/tr>\n<tr class=\"row-11\">\n\t<td class=\"column-1\">TOTAL<\/td><td class=\"column-2\"><\/td><td class=\"column-3\">20<\/td><td class=\"column-4\">20<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48e8c46 elementor-widget__width-initial elementor-widget elementor-widget-tp-heading\" data-id=\"48e8c46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tp-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\n\t\t\t<div class=\"tp-section tp-el-section align-box mb-40 \">\n\n\t\t\t\t\n\t\t\t\t<h2 class=\"tp-section-3-title tp-el-span-image  tp-el-acadia-title tp-hero-2-title tp-el-title\">Year 1 Semester 2<\/h2>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eaeead4 elementor-widget__width-initial elementor-widget elementor-widget-elementskit-tablepress\" data-id=\"eaeead4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-tablepress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elemenetskit-tablepress ekit-wid-con\" id=\"ekit_tablepress_eaeead4\">\n<table id=\"tablepress-211\" class=\"tablepress tablepress-id-211\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">COURSE TITLE<\/th><th class=\"column-2\">CODE<\/th><th class=\"column-3\">HRS<\/th><th class=\"column-4\">CR<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">Fundamentals of Marketing II<\/td><td class=\"column-2\">MKT 102<\/td><td class=\"column-3\">3<\/td><td class=\"column-4\">3<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">Customer Communication II<\/td><td class=\"column-2\">MKT 104<\/td><td class=\"column-3\">3<\/td><td class=\"column-4\">3<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">Economics II<\/td><td class=\"column-2\">MKT 108<\/td><td class=\"column-3\">3<\/td><td class=\"column-4\">3<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">Quantitative Studies II<\/td><td class=\"column-2\">MKT 154<\/td><td class=\"column-3\">2<\/td><td class=\"column-4\">2<\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\">Marketing Environment II<\/td><td class=\"column-2\">MKT 106<\/td><td class=\"column-3\">3<\/td><td class=\"column-4\">3<\/td>\n<\/tr>\n<tr class=\"row-7\">\n\t<td class=\"column-1\">Computer Literacy II<\/td><td class=\"column-2\">CLT 102<\/td><td class=\"column-3\">2<\/td><td class=\"column-4\">2<\/td>\n<\/tr>\n<tr class=\"row-8\">\n\t<td class=\"column-1\">Communication Skills II<\/td><td class=\"column-2\">COS 102<\/td><td class=\"column-3\">2<\/td><td class=\"column-4\">2<\/td>\n<\/tr>\n<tr class=\"row-9\">\n\t<td class=\"column-1\">TOTAL<\/td><td class=\"column-2\"><\/td><td class=\"column-3\">18<\/td><td class=\"column-4\">18<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90e2a9f elementor-widget__width-initial elementor-widget elementor-widget-tp-heading\" data-id=\"90e2a9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tp-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\n\t\t\t<div class=\"tp-section tp-el-section align-box mb-40 \">\n\n\t\t\t\t\n\t\t\t\t<h2 class=\"tp-section-3-title tp-el-span-image  tp-el-acadia-title tp-hero-2-title tp-el-title\">Year 2 Semester 1<\/h2>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db874a6 elementor-widget__width-initial elementor-widget elementor-widget-elementskit-tablepress\" data-id=\"db874a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-tablepress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elemenetskit-tablepress ekit-wid-con\" id=\"ekit_tablepress_db874a6\">\n<table id=\"tablepress-210\" class=\"tablepress tablepress-id-210\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">COURSE TITLE<\/th><th class=\"column-2\">CODE<\/th><th class=\"column-3\">HRS<\/th><th class=\"column-4\">CR<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">Business Law I<\/td><td class=\"column-2\">LAW 205<\/td><td class=\"column-3\">2<\/td><td class=\"column-4\">2<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">Principles of Financial Accounting I<\/td><td class=\"column-2\">MKT 207<\/td><td class=\"column-3\">2<\/td><td class=\"column-4\">2<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">Behavioural Aspects of Marketing I<\/td><td class=\"column-2\">MKT 209<\/td><td class=\"column-3\">3<\/td><td class=\"column-4\">3<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">Marketing Operations I<\/td><td class=\"column-2\">MKT 211<\/td><td class=\"column-3\">3<\/td><td class=\"column-4\">3<\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\">Management Information for Marketing Decisions I<\/td><td class=\"column-2\">MKT 213<\/td><td class=\"column-3\">3<\/td><td class=\"column-4\">3<\/td>\n<\/tr>\n<tr class=\"row-7\">\n\t<td class=\"column-1\">Marketing \/Customer Interface I<\/td><td class=\"column-2\">MKT 203<\/td><td class=\"column-3\">3<\/td><td class=\"column-4\">3<\/td>\n<\/tr>\n<tr class=\"row-8\">\n\t<td class=\"column-1\">Management for Marketing I<\/td><td class=\"column-2\">MKT 201<\/td><td class=\"column-3\">3<\/td><td class=\"column-4\">3<\/td>\n<\/tr>\n<tr class=\"row-9\">\n\t<td class=\"column-1\">Research Methodology I<\/td><td class=\"column-2\">STA 251<\/td><td class=\"column-3\">2<\/td><td class=\"column-4\">2<\/td>\n<\/tr>\n<tr class=\"row-10\">\n\t<td class=\"column-1\">\u00a0TOTAL<\/td><td class=\"column-2\"><\/td><td class=\"column-3\">21<\/td><td class=\"column-4\">21<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bdda20 elementor-widget__width-initial elementor-widget elementor-widget-tp-heading\" data-id=\"3bdda20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tp-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\n\t\t\t<div class=\"tp-section tp-el-section align-box mb-40 \">\n\n\t\t\t\t\n\t\t\t\t<h2 class=\"tp-section-3-title tp-el-span-image  tp-el-acadia-title tp-hero-2-title tp-el-title\">Year 2 Semester 2<\/h2>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f656113 elementor-widget__width-initial elementor-widget elementor-widget-elementskit-tablepress\" data-id=\"f656113\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-tablepress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elemenetskit-tablepress ekit-wid-con\" id=\"ekit_tablepress_f656113\">\n<table id=\"tablepress-209\" class=\"tablepress tablepress-id-209\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">COURSE TITLE<\/th><th class=\"column-2\">CODE<\/th><th class=\"column-3\">HRS<\/th><th class=\"column-4\">CR<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">Business Law II<\/td><td class=\"column-2\">LAW 206<\/td><td class=\"column-3\">2<\/td><td class=\"column-4\">2<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">Principles of Financial Accounting II<\/td><td class=\"column-2\">MKT 208<\/td><td class=\"column-3\">2<\/td><td class=\"column-4\">2<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">Behavioral Aspects of Marketing II<\/td><td class=\"column-2\">MKT 210<\/td><td class=\"column-3\">3<\/td><td class=\"column-4\">3<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">Marketing Operations II<\/td><td class=\"column-2\">MKT 212<\/td><td class=\"column-3\">3<\/td><td class=\"column-4\">3<\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\">Management Information for Marketing Decisions II<\/td><td class=\"column-2\">MKT 214<\/td><td class=\"column-3\">3<\/td><td class=\"column-4\">3<\/td>\n<\/tr>\n<tr class=\"row-7\">\n\t<td class=\"column-1\">Marketing \/Customer Interface II<\/td><td class=\"column-2\">MKT 204<\/td><td class=\"column-3\">3<\/td><td class=\"column-4\">3<\/td>\n<\/tr>\n<tr class=\"row-8\">\n\t<td class=\"column-1\">Management for Marketing II<\/td><td class=\"column-2\">MKT 202<\/td><td class=\"column-3\">3<\/td><td class=\"column-4\">3<\/td>\n<\/tr>\n<tr class=\"row-9\">\n\t<td class=\"column-1\">Research Methodology II<\/td><td class=\"column-2\">STA 252<\/td><td class=\"column-3\">2<\/td><td class=\"column-4\">2<\/td>\n<\/tr>\n<tr class=\"row-10\">\n\t<td class=\"column-1\">\u00a0TOTAL<\/td><td class=\"column-2\"><\/td><td class=\"column-3\">21<\/td><td class=\"column-4\">21<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d9595e elementor-widget__width-initial elementor-widget elementor-widget-tp-heading\" data-id=\"7d9595e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tp-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\n\t\t\t<div class=\"tp-section tp-el-section align-box mb-40 \">\n\n\t\t\t\t\n\t\t\t\t<h2 class=\"tp-section-3-title tp-el-span-image  tp-el-acadia-title tp-hero-2-title tp-el-title\">Year 3 Semester 1<\/h2>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86d561b elementor-widget__width-initial elementor-widget elementor-widget-elementskit-tablepress\" data-id=\"86d561b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-tablepress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elemenetskit-tablepress ekit-wid-con\" id=\"ekit_tablepress_86d561b\">\n<table id=\"tablepress-208\" class=\"tablepress tablepress-id-208\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">COURSE TITLE<\/th><th class=\"column-2\">CODE<\/th><th class=\"column-3\">HRS<\/th><th class=\"column-4\">CR<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">Marketing Planning and Control I<\/td><td class=\"column-2\">MKT 301<\/td><td class=\"column-3\">3<\/td><td class=\"column-4\">3<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">Marketing Management I<\/td><td class=\"column-2\">MKT 303<\/td><td class=\"column-3\">3<\/td><td class=\"column-4\">3<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">International Marketing I<\/td><td class=\"column-2\">MKT 305<\/td><td class=\"column-3\">3<\/td><td class=\"column-4\">3<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">\u00a0Project Management I<\/td><td class=\"column-2\">MKT 307<\/td><td class=\"column-3\">3<\/td><td class=\"column-4\">3<\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\">Marketing Communication I<\/td><td class=\"column-2\">MKT 309<\/td><td class=\"column-3\">3<\/td><td class=\"column-4\">3<\/td>\n<\/tr>\n<tr class=\"row-7\">\n\t<td class=\"column-1\">Selling and Sales Management I<\/td><td class=\"column-2\">MKT 311<\/td><td class=\"column-3\">3<\/td><td class=\"column-4\">3<\/td>\n<\/tr>\n<tr class=\"row-8\">\n\t<td class=\"column-1\">Entrepreneurship I<\/td><td class=\"column-2\">MKT 313<\/td><td class=\"column-3\">2<\/td><td class=\"column-4\">2<\/td>\n<\/tr>\n<tr class=\"row-9\">\n\t<td class=\"column-1\">TOTAL<\/td><td class=\"column-2\"><\/td><td class=\"column-3\">20<\/td><td class=\"column-4\">20<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75e487b elementor-widget__width-initial elementor-widget elementor-widget-tp-heading\" data-id=\"75e487b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tp-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\n\t\t\t<div class=\"tp-section tp-el-section align-box mb-40 \">\n\n\t\t\t\t\n\t\t\t\t<h2 class=\"tp-section-3-title tp-el-span-image  tp-el-acadia-title tp-hero-2-title tp-el-title\">Year 3 Semester 2<\/h2>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83dfca7 elementor-widget__width-initial elementor-widget elementor-widget-elementskit-tablepress\" data-id=\"83dfca7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-tablepress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elemenetskit-tablepress ekit-wid-con\" id=\"ekit_tablepress_83dfca7\">\n<table id=\"tablepress-207\" class=\"tablepress tablepress-id-207\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">COURSE TITLE<\/th><th class=\"column-2\">CODE<\/th><th class=\"column-3\">HRS<\/th><th class=\"column-4\">CR<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">Marketing Planning and Control II<\/td><td class=\"column-2\">MKT 302<\/td><td class=\"column-3\">3<\/td><td class=\"column-4\">3<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">Marketing Management II<\/td><td class=\"column-2\">MKT 304<\/td><td class=\"column-3\">3<\/td><td class=\"column-4\">3<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">International Marketing II<\/td><td class=\"column-2\">MKT 306<\/td><td class=\"column-3\">3<\/td><td class=\"column-4\">3<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">\u00a0Project Management II<\/td><td class=\"column-2\">MKT 308<\/td><td class=\"column-3\">3<\/td><td class=\"column-4\">3<\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\">Marketing Communication II<\/td><td class=\"column-2\">MKT 310<\/td><td class=\"column-3\">3<\/td><td class=\"column-4\">3<\/td>\n<\/tr>\n<tr class=\"row-7\">\n\t<td class=\"column-1\">Entrepreneurship II<\/td><td class=\"column-2\">MKT 314<\/td><td class=\"column-3\">2<\/td><td class=\"column-4\">2<\/td>\n<\/tr>\n<tr class=\"row-8\">\n\t<td class=\"column-1\">TOTAL<\/td><td class=\"column-2\"><\/td><td class=\"column-3\">17<\/td><td class=\"column-4\">17<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9545d55 elementor-widget elementor-widget-text-editor\" data-id=\"9545d55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h5 data-start=\"0\" data-end=\"22\"><strong data-start=\"0\" data-end=\"20\">Mode Of Delivery<\/strong><\/h5><p data-start=\"24\" data-end=\"108\">Lectures (in person)<br data-start=\"44\" data-end=\"47\">Presentations<br data-start=\"60\" data-end=\"63\">Group assignments<br data-start=\"80\" data-end=\"83\">Seminars<br data-start=\"91\" data-end=\"94\">Project Work<\/p><h5 data-start=\"110\" data-end=\"126\"><strong data-start=\"110\" data-end=\"124\">Assessment<\/strong><\/h5><p data-start=\"128\" data-end=\"389\">Students are required to take and pass the required number of courses per semester as well as for the whole programme. The GPA per semester should be an average of 1.50. The cumulative grade point average (CGPA) for the programme should not be less than 1.50.<\/p><p data-start=\"391\" data-end=\"738\" data-is-last-node=\"\" data-is-only-node=\"\">To progress from one semester to another, a student should attain a minimum CGPA of 1.50. However, a student who has four trails but a CGPA of 1.50 or better after resit shall be put on probation or repeat the academic year. Students with more than four trails after resit and a CGPA less than 1.50 would be advised to withdraw from the programme.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8267f8c elementor-widget elementor-widget-text-editor\" data-id=\"8267f8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3 data-start=\"129\" data-end=\"162\"><strong data-start=\"129\" data-end=\"160\">2-Year Diploma In Marketing<\/strong><\/h3><p data-start=\"164\" data-end=\"888\">This Diploma programme has been designed to equip students with knowledge and practical skills in today\u2019s dynamic and competitive business environment. The course sequence provides professional skills courses in conjunction with applied theory and critical evaluative courses. Students develop an understanding of the role and effect of Marketing and the allied disciplines of Digital Marketing and Public Relations within the business, social, and political arenas. Students further develop abilities and skills that prepare them for a wide range of professional opportunities. The importance of this programme also lies in laying the foundation for students to pursue tertiary and professional career paths in Marketing.<\/p><p data-start=\"890\" data-end=\"1594\">The programme has been designed to prepare second-cycle graduates for various positions within the marketing ecosystem. Students further develop abilities and skills that prepare them for a wide range of professional opportunities. The programme includes courses that provide the student with core marketing skills as well as significant working knowledge of business applications. Critical thinking skills, creative problem-solving and the need to justify decisions are developed. It blends marketing technology concepts with business-oriented modules for each semester with the view of developing students for the World of Work and at the same time providing academic progression for further studies.<\/p><h4 data-start=\"1596\" data-end=\"1612\"><strong data-start=\"1596\" data-end=\"1610\">Objectives<\/strong><\/h4><ul data-start=\"1614\" data-end=\"2030\"><li data-start=\"1614\" data-end=\"1675\"><p data-start=\"1616\" data-end=\"1675\">To equip students with skills and knowledge in Marketing.<\/p><\/li><li data-start=\"1676\" data-end=\"1805\"><p data-start=\"1678\" data-end=\"1805\">To develop students\u2019 skills in practicing core marketing operations with relevant information technology and industry skills.<\/p><\/li><li data-start=\"1806\" data-end=\"1922\"><p data-start=\"1808\" data-end=\"1922\">To sharpen the skills of personnel who are already working in industry but have no formal training in Marketing.<\/p><\/li><li data-start=\"1923\" data-end=\"2030\"><p data-start=\"1925\" data-end=\"2030\">To lay a good foundation for graduates to pursue higher academic and professional studies in Marketing.<\/p><\/li><\/ul><h4 data-start=\"2032\" data-end=\"2047\"><strong data-start=\"2032\" data-end=\"2045\">Prospects<\/strong><\/h4><p data-start=\"2049\" data-end=\"2406\">Holders of a Diploma in Marketing or business-related fields have a wide range of career prospects, especially with the country\u2019s growing digital economy, entrepreneurial landscape, and service sectors. In some corporate settings, Diploma in Marketing holders may face competition, but strong pathways are available in both the private and public sectors.<\/p><ul data-start=\"2408\" data-end=\"3299\"><li data-start=\"2408\" data-end=\"2584\"><p data-start=\"2410\" data-end=\"2584\"><strong data-start=\"2410\" data-end=\"2456\">Administrative or Business Support Officer<\/strong> \u2013 Supporting marketing, HR, or finance departments with reporting, filing and coordination. (Government agencies, NGOs, SMEs)<\/p><\/li><li data-start=\"2585\" data-end=\"2764\"><p data-start=\"2587\" data-end=\"2764\"><strong data-start=\"2587\" data-end=\"2617\">Retail or Store Supervisor<\/strong> \u2013 Oversee store operations, sales staff, inventory and customer interactions. (Industries: Fashion, supermarkets, mobile and electronics retail)<\/p><\/li><li data-start=\"2765\" data-end=\"3009\"><p data-start=\"2767\" data-end=\"3009\"><strong data-start=\"2767\" data-end=\"2810\">Entrepreneurship \/ Small Business Owner<\/strong> \u2013 Start your own business in fashion, food, e-commerce, agribusiness or digital services. (Support Systems: NEIP, NBSSI, Mastercard Foundation\u2019s Young Africa Works, incubators like Ghana Tech Lab)<\/p><\/li><li data-start=\"3010\" data-end=\"3132\"><p data-start=\"3012\" data-end=\"3132\"><strong data-start=\"3012\" data-end=\"3043\">Public Sector Opportunities<\/strong> \u2013 Ghana Revenue Authority, Ministries, Ghana Education Service, State Enterprises etc.<\/p><\/li><li data-start=\"3133\" data-end=\"3299\"><p data-start=\"3135\" data-end=\"3299\"><strong data-start=\"3135\" data-end=\"3171\">Media, PR &amp; Communications Roles<\/strong> \u2013 Content creation, community engagement, event marketing. (Industries: Radio, TV, corporate communications, and PR agencies)<\/p><\/li><\/ul><h4 data-start=\"3301\" data-end=\"3325\"><strong data-start=\"3301\" data-end=\"3323\">Entry Requirements<\/strong><\/h4><p data-start=\"3327\" data-end=\"3499\"><strong data-start=\"3327\" data-end=\"3347\">SSSCE Applicants<\/strong><br data-start=\"3347\" data-end=\"3350\">Applicants must possess six (6) Passes (A\u2013D) in all subjects, including English and Core Mathematics; three (3) of these must be Elective subjects.<\/p><p data-start=\"3501\" data-end=\"3676\"><strong data-start=\"3501\" data-end=\"3522\">WASSCE Applicants<\/strong><br data-start=\"3522\" data-end=\"3525\">Applicants must possess six (6) Passes (A1\u2013E8) in all subjects, including English and Core Mathematics; three (3) of these must be Elective subjects.<\/p><p data-start=\"3678\" data-end=\"4078\"><strong data-start=\"3678\" data-end=\"3702\">GCE \u2018O\u2019 \/ \u2018A\u2019 Levels<\/strong><br data-start=\"3702\" data-end=\"3705\">Credit Passes in at least five (5) Subjects (including English Language, Core Mathematics and a Science Subject) in West Africa Examination Council (WAEC) G.C.E. \u2018O\u2019 Level or School Certificate Examinations, and three (3) Passes at the G.C.E Advanced Level. Two \u2018A\u2019 Level passes at grade \u2018C\u2019 or better will also be accepted. A pass in General Paper must also be obtained.<\/p><h5 data-start=\"4080\" data-end=\"4103\"><strong data-start=\"4080\" data-end=\"4101\">Mature Applicants<\/strong><\/h5><ul data-start=\"4104\" data-end=\"4438\"><li data-start=\"4104\" data-end=\"4196\"><p data-start=\"4106\" data-end=\"4196\">Must be 25 years and above and show proof of age with National Identification documents.<\/p><\/li><li data-start=\"4197\" data-end=\"4263\"><p data-start=\"4199\" data-end=\"4263\">Must provide documentary evidence of relevant work experience.<\/p><\/li><li data-start=\"4264\" data-end=\"4438\"><p data-start=\"4266\" data-end=\"4438\">Applicants will be considered for admission on passing a special entrance examination in English Language, Mathematics and General Knowledge conducted by the institution.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-097473e elementor-widget__width-initial elementor-widget elementor-widget-tp-heading\" data-id=\"097473e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tp-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\n\t\t\t<div class=\"tp-section tp-el-section align-box mb-40 \">\n\n\t\t\t\t\n\t\t\t\t<h2 class=\"tp-section-3-title tp-el-span-image  tp-el-acadia-title tp-hero-2-title tp-el-title\">Programme Structure<\/h2>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0bc97f elementor-widget__width-initial elementor-widget elementor-widget-tp-heading\" data-id=\"e0bc97f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tp-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\n\t\t\t<div class=\"tp-section tp-el-section align-box mb-40 \">\n\n\t\t\t\t\n\t\t\t\t<h2 class=\"tp-section-3-title tp-el-span-image  tp-el-acadia-title tp-hero-2-title tp-el-title\">Year 1 Semester 1<\/h2>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7adbaa7 elementor-widget__width-initial elementor-widget elementor-widget-elementskit-tablepress\" data-id=\"7adbaa7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-tablepress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elemenetskit-tablepress ekit-wid-con\" id=\"ekit_tablepress_7adbaa7\">\n<table id=\"tablepress-206\" class=\"tablepress tablepress-id-206\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">COURSE TITLE<\/th><th class=\"column-2\">CODE<\/th><th class=\"column-3\">HRS<\/th><th class=\"column-4\">CR<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">Computer Technology<\/td><td class=\"column-2\">DIM 101<\/td><td class=\"column-3\">3<\/td><td class=\"column-4\">3<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">Foundations of Business<\/td><td class=\"column-2\">DIM 103<\/td><td class=\"column-3\">3<\/td><td class=\"column-4\">3<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">Relationship Marketing<\/td><td class=\"column-2\">DIM 105<\/td><td class=\"column-3\">3<\/td><td class=\"column-4\">3<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">Principles of Marketing<\/td><td class=\"column-2\">DIM 107<\/td><td class=\"column-3\">3<\/td><td class=\"column-4\">3<\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\">Marketing Environment I<\/td><td class=\"column-2\">DIM 109<\/td><td class=\"column-3\">3<\/td><td class=\"column-4\">3<\/td>\n<\/tr>\n<tr class=\"row-7\">\n\t<td class=\"column-1\">Communication Skills I<\/td><td class=\"column-2\">DIM 111<\/td><td class=\"column-3\">3<\/td><td class=\"column-4\">3<\/td>\n<\/tr>\n<tr class=\"row-8\">\n\t<td class=\"column-1\">TOTAL<\/td><td class=\"column-2\"><\/td><td class=\"column-3\">18<\/td><td class=\"column-4\">18<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bfb624 elementor-widget__width-initial elementor-widget elementor-widget-tp-heading\" data-id=\"6bfb624\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tp-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\n\t\t\t<div class=\"tp-section tp-el-section align-box mb-40 \">\n\n\t\t\t\t\n\t\t\t\t<h2 class=\"tp-section-3-title tp-el-span-image  tp-el-acadia-title tp-hero-2-title tp-el-title\">Year 1 Semester 2<\/h2>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4995f44 elementor-widget__width-initial elementor-widget elementor-widget-elementskit-tablepress\" data-id=\"4995f44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-tablepress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elemenetskit-tablepress ekit-wid-con\" id=\"ekit_tablepress_4995f44\">\n<table id=\"tablepress-192\" class=\"tablepress tablepress-id-192\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">No<\/th><th class=\"column-2\">Course Code<\/th><th class=\"column-3\">BTech Purchasing and Supply<\/th><th class=\"column-4\">Credit Hours<\/th><th class=\"column-5\">Remarks<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">1<\/td><td class=\"column-2\">BPS 402<\/td><td class=\"column-3\">RESEARCH METHODOLOGY<\/td><td class=\"column-4\">3<\/td><td class=\"column-5\">C<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">2<\/td><td class=\"column-2\">BPS 308<\/td><td class=\"column-3\">RISK MANAGEMENT AND SUPPLY CHAIN VULNERABILITY<\/td><td class=\"column-4\">3<\/td><td class=\"column-5\">C<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">3<\/td><td class=\"column-2\">BPS 404<\/td><td class=\"column-3\">CONTRACT MANAGEMENT AND ADMINISTRATION IN SUPPLY CHAIN MANAGEMENT<\/td><td class=\"column-4\">3<\/td><td class=\"column-5\">C<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">4<\/td><td class=\"column-2\">BPS 406<\/td><td class=\"column-3\">THE APPLICATION OF MOBILE COMMERCE IN SUPPLY CHAIN MANAGEMENT<\/td><td class=\"column-4\">3<\/td><td class=\"column-5\">C<\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\">5<\/td><td class=\"column-2\">BPS 412<\/td><td class=\"column-3\">OPERATIONS MANAGEMENT<\/td><td class=\"column-4\">3<\/td><td class=\"column-5\">C<\/td>\n<\/tr>\n<tr class=\"row-7\">\n\t<td class=\"column-1\">6<\/td><td class=\"column-2\">BPS 414<\/td><td class=\"column-3\">SUSTAINABLE SUPPLY CHAINS<\/td><td class=\"column-4\">3<\/td><td class=\"column-5\">C<\/td>\n<\/tr>\n<tr class=\"row-8\">\n\t<td class=\"column-1\"><\/td><td class=\"column-2\"><\/td><td class=\"column-3\">Total<\/td><td class=\"column-4\">18<\/td><td class=\"column-5\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-192 from cache --><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96494f6 elementor-widget__width-initial elementor-widget elementor-widget-tp-heading\" data-id=\"96494f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tp-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\n\t\t\t<div class=\"tp-section tp-el-section align-box mb-40 \">\n\n\t\t\t\t\n\t\t\t\t<h2 class=\"tp-section-3-title tp-el-span-image  tp-el-acadia-title tp-hero-2-title tp-el-title\">Year 2 Semester 1<\/h2>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3da4d88 elementor-widget__width-initial elementor-widget elementor-widget-elementskit-tablepress\" data-id=\"3da4d88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-tablepress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elemenetskit-tablepress ekit-wid-con\" id=\"ekit_tablepress_3da4d88\">\n<table id=\"tablepress-204\" class=\"tablepress tablepress-id-204\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">COURSE TITLE<\/th><th class=\"column-2\">CODE<\/th><th class=\"column-3\">HRS<\/th><th class=\"column-4\">CR<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">Introduction to Digital Marketing<\/td><td class=\"column-2\">DIM 202<\/td><td class=\"column-3\">3<\/td><td class=\"column-4\">3<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">Service Marketing<\/td><td class=\"column-2\">DIM 204<\/td><td class=\"column-3\">3<\/td><td class=\"column-4\">3<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">Electronic Commerce<\/td><td class=\"column-2\">DIM 206<\/td><td class=\"column-3\">3<\/td><td class=\"column-4\">3<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">Consumer Behaviour<\/td><td class=\"column-2\">DIM 208<\/td><td class=\"column-3\">3<\/td><td class=\"column-4\">3<\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\">Business Law<\/td><td class=\"column-2\">DIM 210<\/td><td class=\"column-3\">3<\/td><td class=\"column-4\">3<\/td>\n<\/tr>\n<tr class=\"row-7\">\n\t<td class=\"column-1\">TOTAL<\/td><td class=\"column-2\"><\/td><td class=\"column-3\">15<\/td><td class=\"column-4\">15<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ce83b9 elementor-widget__width-initial elementor-widget elementor-widget-tp-heading\" data-id=\"4ce83b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tp-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\n\t\t\t<div class=\"tp-section tp-el-section align-box mb-40 \">\n\n\t\t\t\t\n\t\t\t\t<h2 class=\"tp-section-3-title tp-el-span-image  tp-el-acadia-title tp-hero-2-title tp-el-title\">Year 2 Semester 2<\/h2>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd14e1c elementor-widget__width-initial elementor-widget elementor-widget-elementskit-tablepress\" data-id=\"dd14e1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-tablepress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elemenetskit-tablepress ekit-wid-con\" id=\"ekit_tablepress_dd14e1c\">\n<table id=\"tablepress-203\" class=\"tablepress tablepress-id-203\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">COURSE TITLE<\/th><th class=\"column-2\">CODE<\/th><th class=\"column-3\">HRS<\/th><th class=\"column-4\">CR<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">Event Management<\/td><td class=\"column-2\">DIM 212<\/td><td class=\"column-3\">3<\/td><td class=\"column-4\">3<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">Social Media Marketing<\/td><td class=\"column-2\">DIM 214<\/td><td class=\"column-3\">3<\/td><td class=\"column-4\">3<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">Marketing Communications<\/td><td class=\"column-2\">DIM 216<\/td><td class=\"column-3\">3<\/td><td class=\"column-4\">3<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">Managing Marketing Projects<\/td><td class=\"column-2\">DIM 218<\/td><td class=\"column-3\">3<\/td><td class=\"column-4\">3<\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\">Social Marketing<\/td><td class=\"column-2\">DIM 220<\/td><td class=\"column-3\">3<\/td><td class=\"column-4\">3<\/td>\n<\/tr>\n<tr class=\"row-7\">\n\t<td class=\"column-1\">TOTAL<\/td><td class=\"column-2\"><\/td><td class=\"column-3\">15<\/td><td class=\"column-4\">15<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f85219b elementor-widget elementor-widget-text-editor\" data-id=\"f85219b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h5 data-start=\"0\" data-end=\"20\"><strong data-start=\"0\" data-end=\"20\">Mode Of Delivery<\/strong><\/h5><p data-start=\"22\" data-end=\"89\">Lectures (in person \/ online)<br data-start=\"51\" data-end=\"54\">Presentations<br data-start=\"67\" data-end=\"70\">Group assignments<\/p><p data-start=\"22\" data-end=\"89\">\u00a0<\/p><h5 data-start=\"91\" data-end=\"105\"><strong data-start=\"91\" data-end=\"105\">Assessment<\/strong><\/h5><p data-start=\"107\" data-end=\"366\">Students are required to take and pass the required number of courses per semester as well as for the whole programme. The GPA per semester should be an average of 1.50. The cumulative grade point average (CGPA) for the programme should not be less than 1.50.<\/p><p data-start=\"368\" data-end=\"730\" data-is-last-node=\"\" data-is-only-node=\"\">To progress from one semester to another semester, a student must achieve a minimum CGPA of 1.50. However, a student who has four trails but a CGPA of 1.50 or higher after resits will be placed on probation or required to repeat the academic year. Students with more than four trails after resits and a CGPA below 1.50 are advised to withdraw from the programme.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-079f266 elementor-widget elementor-widget-text-editor\" data-id=\"079f266\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4 data-start=\"0\" data-end=\"14\"><strong data-start=\"0\" data-end=\"14\">Graduation<\/strong><\/h4><p data-start=\"16\" data-end=\"105\"><strong data-start=\"16\" data-end=\"39\">Course Requirement:<\/strong> All courses are compulsory, and students must pass all courses.<\/p><p data-start=\"107\" data-end=\"168\"><strong data-start=\"107\" data-end=\"130\">Credit Requirement:<\/strong> Obtain sixty-two (62) credit hours.<\/p><p data-start=\"170\" data-end=\"276\">Students must satisfy all general requirements stipulated by ATU as spelt out in the Students\u2019 Handbook.<\/p><p data-start=\"278\" data-end=\"346\">Students must accumulate the prescribed credits for the programme.<\/p><p data-start=\"348\" data-end=\"514\">To qualify for the award, a student must have a minimum cumulative Grade Point Average (CGPA) of 5. Class designations will be based on CGPA as per the table below:<\/p><h5 data-start=\"516\" data-end=\"538\">\u00a0<\/h5><h4 data-start=\"516\" data-end=\"538\"><strong data-start=\"516\" data-end=\"538\" data-is-last-node=\"\">Class Designations<\/strong><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1afcd4f elementor-widget__width-initial elementor-widget elementor-widget-elementskit-tablepress\" data-id=\"1afcd4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-tablepress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elemenetskit-tablepress ekit-wid-con\" id=\"ekit_tablepress_1afcd4f\">\n<table id=\"tablepress-202\" class=\"tablepress tablepress-id-202\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">CGPA<\/th><th class=\"column-2\">CLASS<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">4.00 and above<\/td><td class=\"column-2\">First Class<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">3.00-3.99<\/td><td class=\"column-2\">Second Class Upper<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">2.00 \u2013 2.99<\/td><td class=\"column-2\">Second Class Lower<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">1.5 \u2013 1.99<\/td><td class=\"column-2\">Pass<\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\">Below 1.5<\/td><td class=\"column-2\">Fail<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/body>","protected":false},"excerpt":{"rendered":"<p>Academics Overview Faculties Faculty of Engineering Department of Mechanical Engineering Department of Electrical\/Electronic Engineering Department of Civil Engineering Faculty of Built Environment Department of Interior Design and Upholstery Technology Department of Building Technology Faculty of Applied Sciences Department of Applied Mathematics &amp; Statistics Department Of Science Laboratory Technology Department Of Computer Science Department Of Medical [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_eb_attr":"","om_disable_all_campaigns":false,"_templately_pack_id":"","_templately_imported_at":"","_templately_source":"","_templately_import_session_id":"","footnotes":""},"class_list":["post-14398","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/pws.software\/ATUdemo1\/wp-json\/wp\/v2\/pages\/14398","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pws.software\/ATUdemo1\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pws.software\/ATUdemo1\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pws.software\/ATUdemo1\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pws.software\/ATUdemo1\/wp-json\/wp\/v2\/comments?post=14398"}],"version-history":[{"count":5,"href":"https:\/\/pws.software\/ATUdemo1\/wp-json\/wp\/v2\/pages\/14398\/revisions"}],"predecessor-version":[{"id":14460,"href":"https:\/\/pws.software\/ATUdemo1\/wp-json\/wp\/v2\/pages\/14398\/revisions\/14460"}],"wp:attachment":[{"href":"https:\/\/pws.software\/ATUdemo1\/wp-json\/wp\/v2\/media?parent=14398"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}