The Marketing Department is home to a faculty with a wealth of experience and talents in a wide range of subjects in the business discipline. The department is an inventive unit whose fulcrum continually revolves around the creation of outstanding marketing personnel who are well-equipped with the ability to serve modern industry, both the manufacturing and service sectors.
In addition to top-notch tuition, our marketing programmes and coursework prepare students to become effective professional leaders in their chosen fields after completion.
The department runs MSc Marketing Strategy and Innovation, Bachelor of Technology (BTech), Higher National Diploma (HND), and Diploma programmes in marketing for both full-time and part-time sessions.
MSc Marketing Strategy And Innovation (1 Year)
Bachelor Of Technology (Hons) (4 Years)
Bachelor Of Technology (2-Year Top-Up)
Higher National Diploma (HND)
Diploma (2 Years)
ATU adopts an academic philosophy that guides the development of curricula to meet the manpower needs of industry. The goal of the Academic Philosophy is “to produce independent and innovative thinkers who have comprehensive competencies in ICT, entrepreneurship, and leadership, in addition to relevant technical and vocational skills for employability or job creation.”
This comprehensive MSc in Marketing Strategy and Innovation programme is underpinned by a competency-based training philosophy aimed at adopting a multidisciplinary approach in training and preparing students for a broad range of careers in business and marketing in this digital age. Through collaboration and strong practical inputs from industry experts in the relevant sectors, this programme is designed to help address the prevailing industry-academic discrepancy by meeting the training needs of industry. This programme will enable graduates to progress to senior roles in a range of global business environments.
This MSc in Marketing Strategy and Innovation programme provides career opportunities in the finance, hospitality, tourism, local governance, and telecommunications sectors. With the growth in Ghana’s services sector, products of this programme will find space in these sectors, not to mention their high potential and preparedness to identify opportunities for self-employment in all sectors of the economy. The MSc in Marketing Strategy and Innovation programme combines analytical skills with human knowledge and innovative skills that are greatly in demand across global organisations.
The programme seeks to address the following objectives:
To develop graduates with a comprehensive understanding of digital marketing strategies and innovation in organisations.
To train students to gain a deep understanding of innovative and advanced marketing strategies and principles to effectively analyse and develop marketing strategies.
To train and enhance the analytical skills of students by developing proficiency in data analysis and marketing metrics to ensure effectiveness and data-driven decision-making.
To foster an innovative culture in students by cultivating the ability to identify and leverage emerging market trends and technologies that foster creativity in developing innovative marketing solutions.
To provide practical application of marketing principles by engaging in hands-on projects and case studies that apply theoretical knowledge to real-world marketing challenges, ensuring practical experience in strategy formulation.
Students pursuing a specialization in Marketing Strategy and Innovation can look forward to a wide range of career opportunities across industries. The focus on strategic thinking, digital transformation, consumer behaviour, and innovation equips graduates with skills that are in high demand. Some promising job prospects include:
Marketing / Brand Strategist
Product Marketing Manager
Innovation Manager / Business Innovation Consultant
Digital Marketing Manager
Market Research Analyst / Consumer Insights Manager
Marketing Consultant
Customer Experience (CX) Manager
Undergraduates with qualifications in all academic disciplines. Undergraduates with a Pass or above will be admitted. Work experience is not a requirement.
This four-year comprehensive B-Tech (Hons) in Marketing programme is underpinned by a competency-based training philosophy aimed at adopting a multi-disciplinary approach in training and preparing students for a broad range of careers in business and marketing in this digital age. It is an apt response to emerging digital trends and the accompanying business opportunities that avail themselves only to those with the ability to strike a judicious balance between technology and entrepreneurship in providing business solutions.
At the heart of the programme are organizational marketing technologies with a curriculum designed to provide students with demonstrable ability to utilise new media systems for data mining, market segmentation, and the use of customer data to create plausible digital solutions. This B-Tech in Marketing programme provides career opportunities in emerging ICT-enabled employment in financial, hospitality, tourism, local governance and telecommunications sectors. With Ghana’s services sector growth largely driven by technological advancements, products of this programme will find space in these sectors, not to mention their high potential and preparedness to identify opportunities for self-employment in the ICT sector.
The programme seeks to produce industry-ready global marketers and satisfy the following objectives:
To equip students with the requisite analytical, critical reasoning, and problem-solving skills to evaluate and take advantage of market opportunities for organizations in today’s volatile business environment.
To equip students with innovative, creative and entrepreneurial skills required to function efficiently at supervisory and middle-management levels in organisations.
To train students with the requisite competencies in utilising technology to spearhead marketing drive in organisations.
To train and equip students with key skills and competencies needed in conducting applied and market-based research to address contemporary business and societal challenges.
To equip graduates with the right entrepreneurial attitudes to start their own marketing-oriented and technology-based businesses.
To lay a good foundation for students to pursue higher academic studies in Marketing and related fields.
Bachelor of Technology Marketing students have a strong foundation to enter a wide range of entry-level roles across industries. Students upon completion of the programme have many high-potential entry points that can lead to exciting career growth. Common job prospects include:
Marketing Coordinator / Assistant
Social Media Coordinator / Specialist
Marketing Analyst / Junior Market Researcher
Sales And Business Development Associate
Content Creator / Copywriter
Brand Ambassador / Field Marketing Representative
Customer Success / Support Associate
A) WASSCE Certificate Holders
A pass in Core English and Core Mathematics, in addition to a pass in one of the following Core Subjects: Integrated Science or Social Studies / Life Skills. Applicants must also have passes in three relevant elective subjects. The aggregate score for the core and elective subjects must not exceed 36 (A1 to C6).
B) SSSCE Certificate Holders
A pass in Core English and Core Mathematics, in addition to a pass in one of the following Core Subjects: Integrated Science or Social Studies / Life Skills. Applicants must also have passes in three relevant elective subjects. The aggregate score for the core and elective subjects must not exceed 24 (A to D).
C) G.C.E Ordinary And Advanced Level Certificate Holders
Credit passes in at least five (5) subjects including English Language, Mathematics and a Science subject at the G.C.E ‘O’ Level or School Certificate Examination, and three (3) passes at the G.C.E Advanced Level. Two ‘A’ Level passes at grade ‘C’ or better will also be accepted. A pass in General Paper must also be obtained.
D) GBCE Certificate Holders
Credit passes (A–D) in six (6) subjects comprising three core subjects including English Language and Mathematics plus three relevant elective subjects.
E) Advanced Business Certificate Examination (ABCE) Holders
Applicants must have a full Diploma certificate in ABCE, in addition to credit passes in five (5) subjects including English Language, Mathematics, Integrated Science or Social Studies in the GBCE, SSSCE or WASSCE. ABCE candidates may be considered for admission at Level 200.
F) Higher National Diploma Holders
Applicants holding HND in any Business field with Second Class Lower and above will be admitted to Level 300. Other HND holders in non-business fields with Second Class Lower and above will be admitted to Level 200.
Holders Of Diploma In Marketing
Applicants with a Diploma in Marketing or Diploma in Business Administration with Second Class Upper and above will be admitted into Level 300. Applicants with other relevant Diploma qualifications with a minimum of Credit will be admitted to Level 200.
H) Mature Students (25 Years Or Above)
Applicants must pass ATU’s Mature Students’ Entrance Examinations and will be admitted to Level 100.
| Course Code | Course Title | Remark | T | P | C |
|---|---|---|---|---|---|
| ATU 101 | Proficiency in Information and Communication Technology I | M | 2 | 0 | 2 |
| ATU 103 | Communication skills I | M | 2 | 0 | 2 |
| ATU 105 | Numeracy Skills I | M | 2 | 0 | 2 |
| ATU 107 | Developments in African Cultural Context | M | 2 | 0 | 2 |
| BTM 101 | Principles of Marketing | C | 3 | 0 | 3 |
| BTM 103 | Principles of Microeconomics | C | 3 | 0 | 3 |
| BTM 105 | Introduction to Management | C | 3 | 0 | 3 |
| 17 | 0 | 17 |
| Course Code | Course Title | Remarks | T | P | C |
|---|---|---|---|---|---|
| ATU 102 | Proficiency in Information and Communication Technology II | M | 2 | 0 | 2 |
| ATU 104 | Communication Skills II | M | 2 | 0 | 2 |
| ATU 106 | Numeracy Skills II | M | 2 | 0 | 2 |
| ATU 108 | Creative Thinking and Problem Solving | M | 2 | 0 | 2 |
| BTM 102 | Introduction to Financial Accounting | C | 3 | 0 | 3 |
| BTM 104 | Principles of Macroeconomics | C | 3 | 0 | 3 |
| BTM 106 | Principles of E-commerce | C | 3 | 0 | 3 |
| 17 | 0 | 17 |
| Course Code | Course Title | Remarks | T | P | C |
|---|---|---|---|---|---|
| ATU 201 | Basic French Communication Skills | M | 2 | 0 | 2 |
| BTM 201 | Business Law | C | 2 | 0 | 2 |
| BTM 203 | Human Resource Management | C | 3 | 0 | 3 |
| BTM 205 | Consumer Behaviour | C | 3 | 0 | 3 |
| BTM 207 | Service Marketing | C | 3 | 0 | 3 |
| BTM 209 | Business Finance | C | 3 | 0 | 3 |
| BTM 211 | Selling and Sales Management | C | 3 | 0 | 3 |
| 19 | 0 | 19 |
| Course Code | Course Name | Remarks | T | P | C |
|---|---|---|---|---|---|
| ATU 202 | Emerging Frontiers in Technology | M | 2 | 0 | 2 |
| PJR 202 | Entrepreneurship Based Project Work | M | 0 | 2 | 2 |
| BTM 202 | Entrepreneurship and New Venture Creation | C | 3 | 0 | 3 |
| BTM 204 | Integrated Marketing Communications | C | 3 | 0 | 3 |
| BTM 206 | Global Marketing | C | 3 | 0 | 3 |
| BTM 208 | Marketing Information System | C | 3 | 0 | 3 |
| BTM 210 | Introduction to Procurement and Supply Chain Management | C | 3 | 0 | 3 |
| 19 | 0 | 19 |
| Course Code | Course Title | Remarks | T | P | C |
|---|---|---|---|---|---|
| ATU 301 | Governance, Ethics and Leadership | M | 2 | 0 | 2 |
| WBL 302 | WORK-BASED LEARNING | M | 0 | 2 | 2 |
| BTM 301 | Research Methodology | C | 3 | 0 | 3 |
| BTM 303 | Social Media Marketing | C | 2 | 1 | 3 |
| BTM 305 | Business Analytics | C | 3 | 0 | 3 |
| BTM 307 | Advertising | C | 2 | 1 | 3 |
| BTM 309 | Project Management in Marketing | C | 3 | 0 | 3 |
| 19 | 0 | 19 |
| Course Code | Course Title | Remarks | T | P | C |
|---|---|---|---|---|---|
| BTM 302 | Strategic Marketing Management | C | 3 | 0 | 3 |
| BTM 304 | Marketing Research | C | 3 | 0 | 3 |
| BTM 306 | Digital Marketing Strategy | C | 3 | 0 | 3 |
| BTM 308 | SMEs Management | C | 3 | 0 | 3 |
| BTM 310 | Operations Management | C | 3 | 0 | 3 |
| BTM 312 | Relationship Marketing | C | 3 | 0 | 3 |
| 18 | 0 | 18 | |||
| Select any One of the ELECTIVES | |||||
| BTM 314 | Event Marketing and Management | E | 3 | 0 | 3 |
| BTM 316 | Political Marketing | E | 3 | 0 | 3 |
| 21 | 0 | 21 |
| Course Code | Course Title | Remarks | T | P | C |
|---|---|---|---|---|---|
| ATU 401 | Research Project Proposal | M | 2 | 0 | 2 |
| BTM 401 | Social Marketing | C | 3 | 0 | 3 |
| BTM 403 | Retail Marketing | C | 3 | 0 | 3 |
| BTM 405 | Business Policy and Strategy | C | 3 | 0 | 3 |
| BTM 407 | Innovation and New Product Development | C | 3 | 0 | 3 |
| BTM 409 | Brands Management | C | 3 | 0 | 3 |
| 17 | 0 | 17 | |||
| Select any One of the ELECTIVES | |||||
| BTM 411 | Tourism Marketing | E | 3 | 0 | 3 |
| BTM 413 | Sport Marketing | E | 3 | 0 | 3 |
| 20 | 0 | 20 |
| ourse Code | Course Title | Remarks | T | P | C |
|---|---|---|---|---|---|
| WBL 402 | Work Place Learning | M | 0 | 12 | 12 |
| PRJ 402 | PROJECT WORK | M | 6 | 0 | 6 |
| 18 | 0 | 18 |
Lectures (in person / online)
Presentations
Group assignments
Seminars
Project Work
The aim of the coursework is to develop the students’ ability to put their knowledge of theory into practice using the forms and concepts outlined in the syllabus. Assessment of students on a course shall be based on two components: continuous assessment and end-of-semester examination. The continuous assessment, comprising class attendance, quizzes, class work, homework, term papers, coursework and mid-semester examination, shall constitute 40%, and the end-of-semester examination shall constitute 60% of the total assessment of a course.
| Assessment Criteria | Marks |
|---|---|
| Assessment based on information in Log book | 40 |
| Assessment by company attached to | 20 |
| Assessment by lecturer supervising attachment | 20 |
| Assessment based on Project Report submitted by student take out | 20 |
| TOTAL | 100 |
The B-Tech in Marketing (Top-Up) programme is structured to meet the requirements of the industry and professional Marketing bodies both locally and abroad. The students will graduate with industry-standard qualifications which will open doors to business opportunities both in Ghana and overseas. The programme is designed to ensure that students will work on real businesses and develop practical skills and techniques they can apply in a range of industries.
The course structure of the programme consists of core courses, with the purpose of enhancing students’ knowledge and skills in the interdisciplinary area of business and to provide adequate foundation for the course of study. During the course of study, the students will be required to undertake workplace learning for a minimum of 24 weeks and carry out project works as requirement for award of the bachelor’s degree.
(i) To provide hands-on, practical and industry-based training to marketing professionals as well as professionals in related fields to have advanced knowledge, skills, and competencies in marketing and entrepreneurship.
(ii) To equip students with the requisite analytical, critical reasoning, and problem-solving skills to evaluate and take advantage of market opportunities for organizations in today’s volatile business environment.
(iii) To equip students with innovative, creative and entrepreneurial skills to start their own marketing-oriented and technology-based businesses.
(iv) To train students with the requisite competencies in utilising technology to spearhead marketing drive in organisations.
(v) To train and equip students with key skills and competencies needed in conducting applied and market-based research to address contemporary business and societal challenges.
(vi) To provide the students the opportunity to gain advanced knowledge and qualifications to pursue further studies.
Bachelor of Technology Marketing students have a strong foundation to enter a wide range of entry-level roles across industries. Students upon completion of the programme have many high-potential entry points that can lead to exciting career growth. Some common and promising job prospects include:
Marketing Coordinator / Assistant
Social Media Coordinator / Specialist
Marketing Analyst / Junior Market Researcher
Sales And Business Development Associate
Content Creator / Copywriter
Brand Ambassador / Field Marketing Representative
Customer Success / Support Associate
| Course Code | Course Title | T | P | C |
|---|---|---|---|---|
| BTM 301 | Consumer Behaviour | 3 | 0 | 3 |
| BTM 303 | Leadership | 3 | 0 | 3 |
| BTM 305 | Innovation and New Product Development | 2 | 3 | 3 |
| BTM 307 | Business and Professional Ethics | 3 | 0 | 3 |
| BTM 309 | Logic and Critical Thinking | 3 | 0 | 3 |
| BTM 311 | Integrated Marketing Communication in Digital Age | 2 | 3 | 3 |
| BTM 313 | Service Marketing | 3 | 0 | 3 |
| TOTAL | 19 | 6 | 21 |
| ourse Code | Course Title | T | P | C |
|---|---|---|---|---|
| BTM 302 | Marketing Research | 2 | 3 | 3 |
| BTM 304 | Logistics and Operations Management | 3 | 0 | 3 |
| BTM 306 | Organisational Behaviour | 3 | 0 | 3 |
| BTM 308 | Digital Marketing | 2 | 3 | 3 |
| BTM 310 | Entrepreneurship and New Venture Creation | 3 | 0 | 3 |
| BTM 312 | Retail Marketing | 2 | 3 | 3 |
| BTM 314 | Business Finance | 3 | 0 | 3 |
| TOTAL | 18 | 9 | 21 |
| Course Code | Course Title | T | P | C |
|---|---|---|---|---|
| BTM 435 | Business Analytics | 2 | 3 | 3 |
| BTM 437 | Strategic Marketing Management | 3 | 0 | 3 |
| BTM 439 | Project Management for Marketing | 2 | 3 | 3 |
| BTM 441 | Brands Management in the Digital Age | 3 | 0 | 3 |
| BTM 443 | Research Methods | 3 | 0 | 3 |
| BTM 445 | Business Policy and Strategy | 3 | 0 | 3 |
| BTM 447 | SME Management | 3 | 0 | 3 |
| TOTAL | 19 | 6 | 21 |
| Course Code | Course Title | T | P | C |
|---|---|---|---|---|
| BTM 434 | Workplace Learning (Industrial Attachment) | 0 | 36 | 12 |
| BTM 436 | Project Work | 1 | 15 | 6 |
| TOTAL | 1 | 51 | 18 |
Lectures (in person)
Presentations
Group assignments
Seminars
Project Work
The aim of the coursework is to develop the students’ ability to put their knowledge of theory into practice using the forms and concepts outlined in the syllabus. Assessment of students on a course shall be based on two components: continuous assessment and end-of-semester examination. The continuous assessment, comprising class attendance, quizzes, class work, homework, term papers, coursework and mid-semester examination, shall constitute 40%, and the end-of-semester examination shall constitute 60% of the total assessment of a course.
| Assessment Criteria | Marks |
|---|---|
| Assessment based on information in Log book | 40 |
| Assessment by company attached to | 20 |
| Assessment by lecturer supervising attachment | 20 |
| Assessment based on Project Report submitted by student take out | 20 |
| TOTAL | 100 |
Upon successful completion, the student will be awarded a Bachelor of Technology Degree in Marketing – BTech Marketing.
The certificate awarding institution is Accra Technical University.
The purpose of introducing the Higher National Diploma (HND) in Ghana was to provide practical, career-focused tertiary education aimed at equipping students with hands-on skills and technical knowledge to meet the needs of industry and the job market. It serves as a bridge between academic education and vocational training, promoting employability, entrepreneurship, and workforce development in key sectors of the economy.
To train students who have graduated from the second cycle educational system and other preparatory programs with key marketing skill-sets to prepare them for industry and research.
To sharpen the skills of personnel who are already working in industry but have no formal training in marketing.
To collaborate with industry in the training process to ensure that students are equipped with relevant industry skills.
To lay a good foundation for our graduates to pursue higher academic studies in marketing.
Holders of a Higher National Diploma (HND) in Ghana, particularly in marketing or business-related fields, have a wide range of career prospects, especially with the country’s growing digital economy, entrepreneurial landscape, and service sectors. While HND holders may face competition from degree holders in some corporate settings, there are still strong pathways available in both the private and public sectors. Some prospects include:
Sales & Marketing Officer – Promoting products/services, managing customer accounts and conducting market outreach. (Industries: FMCG, telecom, banks, manufacturing)
Customer Service Representative – Handle client inquiries, complaints and support services. (Industries: Telecom, banks, insurance, retail, e-commerce)
Digital Marketing Assistant – Manage social media, assist with SEO, run online campaigns. (Industries: Startups, media, real estate, tech companies)
Administrative or Business Support Officer – Supporting marketing, HR, or finance departments with reporting, filing and coordination. (Government agencies, NGOs, SMEs)
Retail or Store Supervisor – Oversee store operations, sales staff, inventory and customer interactions. (Industries: Fashion, supermarkets, mobile and electronics retail)
Entrepreneurship / Small Business Owner – Start your own business in fashion, food, e-commerce, agribusiness or digital services. (Support Systems: NEIP, NBSSI, Mastercard Foundation’s Young Africa Works, incubators like Ghana Tech Lab)
Public Sector Opportunities – Ghana Revenue Authority, Ministries, Ghana Education Service, State Enterprises etc.
Media, PR & Communications Roles – Content creation, community engagement, event marketing. (Industries: Radio, TV, corporate communications, PR agencies)
SSSCE / GBCE / WASSCE Applicants For Business And Arts Programmes
SSSCE / GBCE applicants must have passes (A–D) in six (6) subjects including English Language, Core Mathematics and Integrated Science / Social Studies; at least three (3) of the subjects must be Credit or better.
WASSCE applicants must have six (6) passes (A1–D7) in all subjects including English Language, Core Mathematics, and Integrated Science / Social Studies; at least three (3) of the subjects must be C6 or better.
Non–SSS Graduates
Five (5) GCE ‘O’ Level credits including English Language and Mathematics
RSA II / Ghana Commercial Examination Stage II with good passes in five (5) subjects including English Language and Arithmetic, AND
Three (3) good passes at GCE ‘A’ Level in relevant subject areas plus a pass in General Paper
OR
Diploma in Business Studies (DBS) with at least three (3) Credit passes
Stenographer Secretary for HND Secretaryship and Management Studies
Graduates
Pass in 3 Core Subjects (English Language, Mathematics, and any Science subject)
Good passes in relevant elective subjects
Mature Applicants
At least 26 years old
Five (5) GCE ‘O’ Level credits including English Language and Mathematics OR Ghana Commercial Examination Stage II (RSA II) with good passes in five (5) subjects including English Language and Mathematics
Must have the requisite working experience of at least three (3) years
Should pass a prescribed written examination with or without an interview
Photocopy of birth certificate and evidence of industrial experience should be attached
| COURSE TITLE | CODE | HRS | CR |
|---|---|---|---|
| Fundamentals of Marketing I | MKT 101 | 3 | 3 |
| Customer Communication I | MKT 103 | 3 | 3 |
| Economics I | MKT 107 | 3 | 3 |
| Quantitative Studies I | MAS 153 | 2 | 2 |
| Marketing Environment I | MKT 105 | 3 | 3 |
| African Studies I | AFS 111 | 2 | 2 |
| Computer Literacy I | CLT 101 | 2 | 2 |
| Communication Skills I | COS 101 | 2 | 2 |
| TOTAL | 20 | 20 |
| COURSE TITLE | CODE | HRS | CR |
|---|---|---|---|
| Fundamentals of Marketing II | MKT 102 | 3 | 3 |
| Customer Communication II | MKT 104 | 3 | 3 |
| Economics II | MKT 108 | 3 | 3 |
| Quantitative Studies II | MKT 154 | 2 | 2 |
| Marketing Environment II | MKT 106 | 3 | 3 |
| Computer Literacy II | CLT 102 | 2 | 2 |
| Communication Skills II | COS 102 | 2 | 2 |
| TOTAL | 18 | 18 |
| COURSE TITLE | CODE | HRS | CR |
|---|---|---|---|
| Business Law I | LAW 205 | 2 | 2 |
| Principles of Financial Accounting I | MKT 207 | 2 | 2 |
| Behavioural Aspects of Marketing I | MKT 209 | 3 | 3 |
| Marketing Operations I | MKT 211 | 3 | 3 |
| Management Information for Marketing Decisions I | MKT 213 | 3 | 3 |
| Marketing /Customer Interface I | MKT 203 | 3 | 3 |
| Management for Marketing I | MKT 201 | 3 | 3 |
| Research Methodology I | STA 251 | 2 | 2 |
| TOTAL | 21 | 21 |
| COURSE TITLE | CODE | HRS | CR |
|---|---|---|---|
| Business Law II | LAW 206 | 2 | 2 |
| Principles of Financial Accounting II | MKT 208 | 2 | 2 |
| Behavioral Aspects of Marketing II | MKT 210 | 3 | 3 |
| Marketing Operations II | MKT 212 | 3 | 3 |
| Management Information for Marketing Decisions II | MKT 214 | 3 | 3 |
| Marketing /Customer Interface II | MKT 204 | 3 | 3 |
| Management for Marketing II | MKT 202 | 3 | 3 |
| Research Methodology II | STA 252 | 2 | 2 |
| TOTAL | 21 | 21 |
| COURSE TITLE | CODE | HRS | CR |
|---|---|---|---|
| Marketing Planning and Control I | MKT 301 | 3 | 3 |
| Marketing Management I | MKT 303 | 3 | 3 |
| International Marketing I | MKT 305 | 3 | 3 |
| Project Management I | MKT 307 | 3 | 3 |
| Marketing Communication I | MKT 309 | 3 | 3 |
| Selling and Sales Management I | MKT 311 | 3 | 3 |
| Entrepreneurship I | MKT 313 | 2 | 2 |
| TOTAL | 20 | 20 |
| COURSE TITLE | CODE | HRS | CR |
|---|---|---|---|
| Marketing Planning and Control II | MKT 302 | 3 | 3 |
| Marketing Management II | MKT 304 | 3 | 3 |
| International Marketing II | MKT 306 | 3 | 3 |
| Project Management II | MKT 308 | 3 | 3 |
| Marketing Communication II | MKT 310 | 3 | 3 |
| Entrepreneurship II | MKT 314 | 2 | 2 |
| TOTAL | 17 | 17 |
Lectures (in person)
Presentations
Group assignments
Seminars
Project Work
Students are required to take and pass the required number of courses per semester as well as for the whole programme. The GPA per semester should be an average of 1.50. The cumulative grade point average (CGPA) for the programme should not be less than 1.50.
To progress from one semester to another, a student should attain a minimum CGPA of 1.50. However, a student who has four trails but a CGPA of 1.50 or better after resit shall be put on probation or repeat the academic year. Students with more than four trails after resit and a CGPA less than 1.50 would be advised to withdraw from the programme.
This Diploma programme has been designed to equip students with knowledge and practical skills in today’s dynamic and competitive business environment. The course sequence provides professional skills courses in conjunction with applied theory and critical evaluative courses. Students develop an understanding of the role and effect of Marketing and the allied disciplines of Digital Marketing and Public Relations within the business, social, and political arenas. Students further develop abilities and skills that prepare them for a wide range of professional opportunities. The importance of this programme also lies in laying the foundation for students to pursue tertiary and professional career paths in Marketing.
The programme has been designed to prepare second-cycle graduates for various positions within the marketing ecosystem. Students further develop abilities and skills that prepare them for a wide range of professional opportunities. The programme includes courses that provide the student with core marketing skills as well as significant working knowledge of business applications. Critical thinking skills, creative problem-solving and the need to justify decisions are developed. It blends marketing technology concepts with business-oriented modules for each semester with the view of developing students for the World of Work and at the same time providing academic progression for further studies.
To equip students with skills and knowledge in Marketing.
To develop students’ skills in practicing core marketing operations with relevant information technology and industry skills.
To sharpen the skills of personnel who are already working in industry but have no formal training in Marketing.
To lay a good foundation for graduates to pursue higher academic and professional studies in Marketing.
Holders of a Diploma in Marketing or business-related fields have a wide range of career prospects, especially with the country’s growing digital economy, entrepreneurial landscape, and service sectors. In some corporate settings, Diploma in Marketing holders may face competition, but strong pathways are available in both the private and public sectors.
Administrative or Business Support Officer – Supporting marketing, HR, or finance departments with reporting, filing and coordination. (Government agencies, NGOs, SMEs)
Retail or Store Supervisor – Oversee store operations, sales staff, inventory and customer interactions. (Industries: Fashion, supermarkets, mobile and electronics retail)
Entrepreneurship / Small Business Owner – Start your own business in fashion, food, e-commerce, agribusiness or digital services. (Support Systems: NEIP, NBSSI, Mastercard Foundation’s Young Africa Works, incubators like Ghana Tech Lab)
Public Sector Opportunities – Ghana Revenue Authority, Ministries, Ghana Education Service, State Enterprises etc.
Media, PR & Communications Roles – Content creation, community engagement, event marketing. (Industries: Radio, TV, corporate communications, and PR agencies)
SSSCE Applicants
Applicants must possess six (6) Passes (A–D) in all subjects, including English and Core Mathematics; three (3) of these must be Elective subjects.
WASSCE Applicants
Applicants must possess six (6) Passes (A1–E8) in all subjects, including English and Core Mathematics; three (3) of these must be Elective subjects.
GCE ‘O’ / ‘A’ Levels
Credit Passes in at least five (5) Subjects (including English Language, Core Mathematics and a Science Subject) in West Africa Examination Council (WAEC) G.C.E. ‘O’ Level or School Certificate Examinations, and three (3) Passes at the G.C.E Advanced Level. Two ‘A’ Level passes at grade ‘C’ or better will also be accepted. A pass in General Paper must also be obtained.
Must be 25 years and above and show proof of age with National Identification documents.
Must provide documentary evidence of relevant work experience.
Applicants will be considered for admission on passing a special entrance examination in English Language, Mathematics and General Knowledge conducted by the institution.
| COURSE TITLE | CODE | HRS | CR |
|---|---|---|---|
| Computer Technology | DIM 101 | 3 | 3 |
| Foundations of Business | DIM 103 | 3 | 3 |
| Relationship Marketing | DIM 105 | 3 | 3 |
| Principles of Marketing | DIM 107 | 3 | 3 |
| Marketing Environment I | DIM 109 | 3 | 3 |
| Communication Skills I | DIM 111 | 3 | 3 |
| TOTAL | 18 | 18 |
| No | Course Code | BTech Purchasing and Supply | Credit Hours | Remarks |
|---|---|---|---|---|
| 1 | BPS 402 | RESEARCH METHODOLOGY | 3 | C |
| 2 | BPS 308 | RISK MANAGEMENT AND SUPPLY CHAIN VULNERABILITY | 3 | C |
| 3 | BPS 404 | CONTRACT MANAGEMENT AND ADMINISTRATION IN SUPPLY CHAIN MANAGEMENT | 3 | C |
| 4 | BPS 406 | THE APPLICATION OF MOBILE COMMERCE IN SUPPLY CHAIN MANAGEMENT | 3 | C |
| 5 | BPS 412 | OPERATIONS MANAGEMENT | 3 | C |
| 6 | BPS 414 | SUSTAINABLE SUPPLY CHAINS | 3 | C |
| Total | 18 |
| COURSE TITLE | CODE | HRS | CR |
|---|---|---|---|
| Introduction to Digital Marketing | DIM 202 | 3 | 3 |
| Service Marketing | DIM 204 | 3 | 3 |
| Electronic Commerce | DIM 206 | 3 | 3 |
| Consumer Behaviour | DIM 208 | 3 | 3 |
| Business Law | DIM 210 | 3 | 3 |
| TOTAL | 15 | 15 |
| COURSE TITLE | CODE | HRS | CR |
|---|---|---|---|
| Event Management | DIM 212 | 3 | 3 |
| Social Media Marketing | DIM 214 | 3 | 3 |
| Marketing Communications | DIM 216 | 3 | 3 |
| Managing Marketing Projects | DIM 218 | 3 | 3 |
| Social Marketing | DIM 220 | 3 | 3 |
| TOTAL | 15 | 15 |
Lectures (in person / online)
Presentations
Group assignments
Students are required to take and pass the required number of courses per semester as well as for the whole programme. The GPA per semester should be an average of 1.50. The cumulative grade point average (CGPA) for the programme should not be less than 1.50.
To progress from one semester to another semester, a student must achieve a minimum CGPA of 1.50. However, a student who has four trails but a CGPA of 1.50 or higher after resits will be placed on probation or required to repeat the academic year. Students with more than four trails after resits and a CGPA below 1.50 are advised to withdraw from the programme.
Course Requirement: All courses are compulsory, and students must pass all courses.
Credit Requirement: Obtain sixty-two (62) credit hours.
Students must satisfy all general requirements stipulated by ATU as spelt out in the Students’ Handbook.
Students must accumulate the prescribed credits for the programme.
To qualify for the award, a student must have a minimum cumulative Grade Point Average (CGPA) of 5. Class designations will be based on CGPA as per the table below:
| CGPA | CLASS |
|---|---|
| 4.00 and above | First Class |
| 3.00-3.99 | Second Class Upper |
| 2.00 – 2.99 | Second Class Lower |
| 1.5 – 1.99 | Pass |
| Below 1.5 | Fail |
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