Overview of the Faculty

The Faculty comprises the Department of Fashion Design and Textiles and the Department of Hotel Catering and Institutional Management. We take pride in preparing students for leadership and entrepreneurship careers in Hospitality Management, Tourism, Clothing, and Dressmaking. This preparation is grounded in solid scholarship and an all-rounded approach to education anchored in our philosophy derived from our international standardisation. The practical training orientation of this Faculty is to provide students with up-to-speed knowledge in the fields under study. We are committed to among others, holding mentorship programmes that solicit ideas and expertise of renowned industry players to help students understand the changes in the industry and how to exploit and maximise the benefits thereof.

Programme Description

Bachelor of Technology in Public Relations with Digital Communication


The Bachelor of Technology (BTech) in Public Relations with Digital Communication is designed to provide both academic and practical training for students seeking to advance their careers in the public relations field. The programme emphasizes the development of skills required to create, run, and manage businesses, as well as to effectively support and grow existing organizations. Graduates are equipped to establish and manage their own enterprises or apply their expertise within organizations to help them expand into new and emerging areas, particularly within the digital communication space.

 

Admission Requirements


Admission into the BTech in Public Relations with Digital Communication programme is open to applicants who meet the academic and character requirements of the technical university.

Applicants may qualify through any of the following pathways:

GCE ‘O’ Level: Five (5) credits including English Language and Mathematics, plus at least two (2) GCE ‘A’ Level passes. A pass in the General Paper is an added advantage.

Senior Secondary School Certificate Examination (SSSCE): Six (6) passes with an aggregate of 24 or better, including three core subjects (Mathematics, Science, and English Language) and three elective subjects, not below grade C6.

West African Senior Secondary Certificate Examination (WASSCE): Six (6) credit passes comprising three core subjects (Mathematics, Science, and English Language) and three elective subjects.

Diploma Holders: Diplomas deemed equivalent to two (2) or three (3) years of the above qualifications will be considered on merit. Holders of a Diploma in Public Relations will enter at Level 200.

HND Holders: Holders of a Higher National Diploma (HND) will enter at Level 300.

Mature Students (25 years or above): Applicants must have one of the following:
Five (5) passes in GCE ‘O’ Level or School Certificate, including English Language and Mathematics.
Teachers’ Post-Secondary School Certificate (three years).
Five (5) passes in WASSCE, including English Language and Mathematics.

 

Job Prospects


Graduates of the programme can pursue careers in the following roles:

– Advertising Account Executive
– Advertising Copywriter
– Event Manager
– Marketing Executive
– Media Researcher
– Public Affairs Consultant
– Public Relations Officer
– Sales Promotion Account Executive
– Social Media Manager

A Technical University of global excellence in competency based and practice-oriented training, applied research and technology transfer.

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